Head of Digital Marketing

 

Recruiter:

Greys Personnel

Job Ref:

DBN002243/ZC

Date posted:

Tuesday, February 8, 2022

Location:

Rosebank, South Africa

Salary:

Market Related


JOB SUMMARY:
Our client is looking for a dynamic individual for the position as Head of Digital to join their head office based in Park Town - Gauteng
 
 
Main Purpose of Job:
 
Head of Digital Marketing is generally responsible for planning, developing, implementing and managing the overall digital marketing strategy. In addition, they are responsible for managing, guiding and training digital marketers and other positions in the team.
 
As a Head of Digital at the company you will be responsible for setting up, implementing and managing the overall digital marketing department and the digital marketing strategy.
 
We are expecting you to have experience and a huge passion for digital technologies and utilizing different digital marketing channels.

JOB DESCRIPTION:

Minimum Requirements:

  • 5 years of experience as a Head of Digital Marketing
  • 10 years of experience in developing and implementing digital marketing strategies
  • 5-10 years of hands-on experience with SEO, Google Analytics and social media analytics tools and resources

Skills / Physical Competencies:

  • In depth knowledge of SEM and social media digital marketing channels
  • Good knowledge and experience with online marketing tools and best practices
  • Basic knowledge of web design procedures
  • Sense of ownership and pride in your performance and its impact on company success
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills

Key Performance Areas (Core, essential responsibilities –outputs of the position)

  • Build, plan and implement the overall digital marketing strategy
  • Manage the strategy
  • Collaborate with the broader marketing team to align communication strategies and tactics.
  • Develop, lead and manage the digital marketing team
  • Stay up to date with the latest technology and best practices
  • Manage and oversee different digital marketing channels
  • Measure ROI and KPIs
  • Prepare and manage digital marketing budget
  • Oversee all the company's social media accounts
  • Measure and manage online content
  • Analyze SEO, Google Analytics and social media analytics to provide data enriched recommendations to drive brand strategies and maximise ROI
  • Develop attribution models to support future campaign decisions
  • Research competition, investigate benchmarks and provide suggestions for improvement

 

NB! This job is now closed. You can apply for other jobs by uploading your CV.



 

 

 

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