Head of Digital Strategy

Strategy:

• Produce reports, research, analysis, audits, planning, pitches, strategy documents and any other output required to help teams and clients meet their goals
• Work examples can include behaviour analysis, customer persona and segmentation, landscape analysis, social media listening, website evaluations, usability reviews, communication planning, search engine optimisation and/or identifying channel purpose with supporting launch plans
• The work you produce will cover but not be limited to website, app, e-Commerce, SEO, social, content, influencer, direct, eCRM, performance and any emerging channels.
• Actively conduct competitor, industry and digital landscape reviews

Output Management:

• Connect with Client Service & Creatives to ensure strategy is being implemented effectively or provide strategic input to pivot based on active requirements
• Be responsible for all client and agency data points including the set-up, maintenance, management and access thereof
• Communicate and liaise with external suppliers and/or key stakeholders (like paid media agencies) to ensure alignment, teamwork and integration
• Review department output on a regular basis to ensure the effective health of channels and promotions

Team Management:

• Manage and grow the digital strategy team which currently includes digital strategists, SEO analysts and data analysts.
• Mentor your team within their specialisms as well grow their skills and confidence
• Ensure effective delegation of work and manage teams’ capacity, manage expectations and source specialty resources as-and-when necessary
• Reviewing and signing off on all work done by the team and provide meaningful feedback to ensure all output is of the highest standard
• Conduct performance reviews while setting achievable goals and assist with career mapping