Head of Marketing

SUMMARY:
Are you a strategic marketing visionary ready to take the helm of a renowned luxury brand in Cape Town? We are seeking an experienced Head of Marketing to lead the marketing function and elevate the brand presence both locally and globally.
This is a senior leadership opportunity for someone who thrives in a fast-paced, high-performance environment and is passionate about delivering brand excellence, customer engagement, and measurable growth.

POSITION INFO:
Qualifications:

• BCom in Marketing

• Proven experience in a senior marketing leadership role (luxury, retail, or lifestyle sectors preferred)
• Exceptional strategic thinking with strong commercial acumen
• Expert in digital marketing, brand building, and customer-centric campaigns
• Inspirational leadership and people management skills
• Data-driven mindset with a sharp focus on performance and ROI
• Excellent communication and stakeholder engagement abilities

• Develop and execute a world-class marketing strategy across digital, traditional, PR, and experiential channels
• Align marketing plans with the business vision and growth objectives
• Drive customer acquisition, retention, and brand visibility at scale
• Foster a high-performance culture focused on innovation, creativity, and results
• Champion and protect brand identity
• Ensure consistent messaging and brand visuals across all touchpoints
• Launch impactful campaigns that set the brand apart in a competitive market
• Plan, oversee, and optimize multi-channel marketing campaigns
• Partner with creative teams and agencies to deliver memorable brand experiences
• Analyze performance and adjust strategies for maximum ROI
• Stay ahead of market trends, customer behaviour, and competitor activity
• Leverage data and insights to guide product positioning and new market opportunities
• Manage and optimize the marketing budget
• Track KPIs (CAC, ROI, engagement, conversions) and report on campaign impact