SUMMARY:
Lead the sales function across Rwanda for spirits, wine, and beer. Be responsible for delivering revenue, market share, and distribution growth across both on-trade and off-trade channels. Manage teams, distributors, and key customer relationships while ensuring regulatory compliance.
POSITION INFO:
This is a great opportunity to grow in a leading liquor distribution company that is part of a diverse group of companies.
Key Responsibilities:
- Develop and execute sales strategies
- Manage sales teams and distributors to meet volume and revenue targets
- Drive growth in on-trade, off-trade, and modern trade channels
- Oversee pricing, promotions, and trade execution
- Monitor market trends and competitor activity
- Ensure compliance with alcohol sales laws and regulations
- Collaborate with marketing, supply chain, and finance teams
- Report on sales performance and adjust plans accordingly
Job Experience and Skills Required:- Bachelor’s Degree in Business, Marketing, or a related field (MBA is a plus)
- 7+ years in sales, including 3+ years in a leadership role in FMCG or alcoholic beverages
- Experience in the Rwanda market
- Strong distributor and key account management experience
- Data-driven, with strong leadership and communication skills
- Willing to travel extensively
Apply Now!
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I also specialise in recruiting in the following:
- Local and expat recruitment into Africa as well as Internationally
If you have not had any response in two weeks, please consider the vacancy application unsuccessful. Your profile will be kept on our database for any other suitable roles / positions.
For more information, contact:
Nichola (Nikki) Ferreira - ISPrSpecialist Recruitment ConsultantConnect with me on LinkedIn!
