Inbound Marketing Specialist

SUMMARY:
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POSITION INFO:

Who are we: An American-based dynamic software business with offices in Cape Town.

Who are we looking for: A highly skilled performance-driven Inbound Marketing Specialist with B2B SaaS industry experience

What will you do: 

• The successful candidate will be responsible for developing and executing inbound marketing campaigns and initiatives that drive demand and increase lead generation.
• Must have a proven and demonstrable track record in leading and executing successful inbound marketing campaigns in the B2B SaaS industry
• Develop and implement comprehensive inbound marketing strategies that drive demand, high quality leads, and website traffic.
• Research and identify target audiences and personas and create effective strategies to reach them.
• Create, manage, and execute multi-channel marketing campaigns leveraging SEO, social, inbound marketing, paid social and paid search.
• Analyze and optimize landing page, CTA performance and bidding strategies
• Create content and build content calendar that attracts a qualified audience (including blog posts, whitepapers, eBooks, reports, webinars, infographics, etc.)
• Manage and execute social media strategy, posts, and content calendar.
• Creation of digital assets (e.g., website pages, landing pages, content creation, etc.) 
• Maintain marketing budgets while maximizing ROI.

What do you need: 

• Copywriting (non-negotiable as inbound runs on content)
• HubSpot certified, proficiency in Marketing and Sales automation and attribution, reporting and analytics.
• Paid media experience: Capterra PPC, Google Ads (setting up and managing campaigns and content/ ad copy creation etc.)
• Paid social media experience: LinkedIn, Facebook (setting up and managing campaigns and content/ ad copy creation etc.)
• Organic social media experience
• Proficient in conversion rate optimization and best practices 
• SEO and on-page content optimization
• At least three (3) years of inbound marketing experience with demonstrated success in developing and executing lead and revenue-generating campaigns.
• Google Analytics
• Google Search Console
• Google Ads
• Gartner (Capterra, Software Advice) PPC & PPL
• HubSpot
• SEMRush
• Clarity / HotJar
• Industry-relevant tertiary qualification
• B2B SaaS Marketing experience
• 3+ years of experience in Inbound Marketing
• Previous remote work experience
• Experience working in the US market advantageous
• Figma
• Adobe Creative Suite
• Surfer SEO