JP 15516 - Assistant Brand Manager

BEE Candidate. Support the development and execution of marketing initiatives and activities on the brand to build brand awareness and equity towards market leadership. Initiatives and activities include:

• Campaigns (TV, print, in-store, social media and radio),
• Project management,
• New product development,
• Analysing and interpreting data
• Transactional/administrative duties related to the brand

MAIN TASKS INCLUDE:

• Assist Senior Brand Manager to execute brand campaigns and initiatives in line with brand strategy
• Actively assist the Senior Brand Manager on major projects
• Drive & own part of brand portfolio
• Contribute to achievement of financial and market share objectives
• Assist in delivering timely, accurate figures & analytical data:
• Update competitor activity folder on an on-going basis
• Maintain competitor activity tracker and have awareness on market situations, potential threats and opportunities
• Undertake regular trade visits for better understanding of category opportunities and in-store activities