Junior Marketing Manager

SUMMARY:
The Incumbent will be responsible for developing and executing marketing and communication initiatives that promote Signa Academy’s services, enhance brand awareness, and support business growth. This role focuses on the implementation of marketing strategies and related plans to attract new business and drive lead generation. The ideal candidate has a solid understanding of B2B marketing and is capable of managing content, campaigns, and lead generation initiatives across multiple channels.

POSITION INFO:
QUALIFICATIONS & EXPERIENCE

• Diploma or Degree in Marketing, Communications or equivalent.
• 3 - 5 years of experience in a fast-paced B2B marketing environment, preferably in the professional services or education sectors.
• Knowledge of B-BBEE and Training environment would be valuable.
• Experience managing marketing campaigns with a strong focus on digital channels.
• Demonstrated experience in lead generation driven website management, direct mail, and digital advertising.

• Develop and manage marketing campaigns aligned to brand building, product awareness or sales activities according to the sales and marketing strategy.
• Creation and production of all marketing material according to marketing plans.
• Planning and implementing promotional campaigns in association with the sales department.
• Management of lead generation campaigns, measuring results.
• Maintenance of brand and corporate identity.
• Preparing and executing digital marketing campaigns.
• Monitoring and reporting on effectiveness of marketing communications.
• Working closely with design agencies / ICs and assisting with new product launches.
• Conducting market research to understand the industry and align all marketing activities to best practice.
• Develop, project manage and deploy Signa Academy marketing activities to enable brand building and sales.
• Co-ordinate marketing campaigns with business strategy and sales objectives.
• Execute all activities related to operational deployment of the marketing plan.
• Develop content for campaigns, sales / education materials, collateral, events and other materials as needed to drive demand and retention while delivering a seamless customer experience.
• Social media content planning, development and execution.
• Maintenance, content development and SEO optimisation of Signa Academy website.
• Content development, implementation, and deployment of email marketing campaigns and web content in collaboration with sales and other internal teams.
• Review web and social media analytics on an ongoing basis and generate monthly and quarterly reports.