Junior Marketing and Communication Officer

SUMMARY:
Enhancing and supporting the various clients' brand presence and ensuring effective communication.

POSITION INFO:

Our client in the Healthcare industry has a position for a Communications and Marketing Officer. FULL TIME EMPLOYMENT.
The Communications and Marketing Officer will play a key role in enhancing and supporting the various clients’ brand presence and ensuring effective communication with their members and key stakeholders in the health and wellness and financial services sectors. This position will require and innovative professional who can craft compelling messages, manage diverse marketing campaigns and contribute to our mission of promoting health and wellness, and making quality private healthcare accessible.

• Bachelor degree in Communication, Journalism, Public Relations, Marketing or a related field.
• 1-2 years experience in a communication role, with a preference for backgrounds in healthcare or insurance.
• Strong writing and editing skills with attention to details.
• Excellent verbal and written communication skills in English, proficiency in additional South African languages is a plus.
• Understanding of digital marketing and social media platforms.
• Strong organisational and project management skills.
• Ability to work independently and collaboratively in a dynamic environment.

Marketing Strategy Implementation.

• Assist in the implementation of marketing strategies.
• Work under the guidance of the Head of Marketing and Communication to align these strategies with the organization’s overall business objectives.

Campaign Management.

• Support the planning and execution of targeted marketing and communication campaign aimed at increasing membership and promoting specific heath programmes.

Content Creation and Management.

• Assist in the creation of engaging and informative content across different media such as newsletters, brochures, posters etc. Produce and edit marketing and communication content, including digital content, brochures and presentations.
• Ensure all content is aligned with brand guidelines and regulations.

Digital Marketing.

• Manage our digital marketing efforts, including SEO, and social media marketing, to enhance online visibility and member engagement.
• Maintain and update the social media profiles, including scheduling posts, engaging with followers and analysing performance.

Event Marketing.

• Assist in organizing and managing events that aim to engage current and potential members as well as other key stakeholders.
• Develop event promotional materials, logistical planning document, event feedback summaries and participant engagement reports.

Market Research.

• Conduct market research to understand the needs and preferences of current and prospective members.
• Gather data on industry trends and competitor strategies.

Stakeholder Communication.

• Maintain effective communication with all key stakeholders to ensure their needs are met and to foster strong relationships.

Reporting and Analytics.

• Monitor, analyze and report on the performance of marketing activities using key metrics to assess the effectiveness of different strategies and initiatives.

Collaboration and Support.

• Collaborate with other department to ensure cohesive messaging across all marketing and communications channels.
• Support other internal stakeholders by providing marketing materials and insights as needed.

Internal Communication.

• Assist in developing and disseminating internal communications that keep staff informed of organizational initiatives, changes and successes.