Loyalty Reward Programme Manager (Marketing) ( JB554)

SUMMARY:
Loyalty Reward Programme Manager (Marketing) ( JB554) Durban R40 000 - R60 000 Per Month negotiabl

POSITION INFO:

Loyalty Reward Programme Manager (Marketing) ( JB554)
Durban
R40 000 – R60 000 Per Month negotiable
 
Assist in developing and delivering a strategy and loyalty rewards programme for students to create value adds for them within an academic environment.
Experience in developing and rolling out loyalty programmes is essential
Working with business units, management and sales team
 
Educational requirements:
Tertiary in Marketing/Digital Marketing or similar
At least 4-5 years’ experience within a similar role
 
Duties and Responsibilities of Loyalty Reward Programme Manager:
The role will look at ways to personalize offers and campaigns so sales teams can easily engage and have tools to acquire new customers and retail current customers.
Ongoing development and implementation of customer loyalty programme and ensuring it delivers on the organisations strategic objectives
Design and deliver loyalty rewards marketing plan and ensuring it fits with redemptions and overall group marketing plan.
Develop promotional calendar with participating business units to drive sales growth and increase customer engagement
Conduct market research to understand behaviours and motivations of customers
Incorporate insights into future strategic planning for loyalty rewards programme
Implement loyalty reward marketing plan
Implement, design and launch of loyalty programme within budget and timeframes
Monitor and assess campaign effectiveness and identify ways to improve activities

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