Marketing Analyst

Marketing Analyst

Company Description:
The client is a leading omni-channel retailer, delighting our customers with an innovative range of curated products on personalized terms. Their aim is to provide multiple, convenient, and easy retail shopping channels to guarantee that we meet all customer expectations.
The ideal candidate for this role will be responsible for producing automated reporting and analytical solutions to support business operations and business strategy.

Here’s what you can expect to be doing in the role:

Meet company NSV applicable activities and net efficiency objectives
• Achieve NSV target for responsible customer or prospect segments
• Achieve intake value target for responsible customer segments
• Achieve CPN (Cost per Name) for responsible customer segments
• Responsible for the alignment of credit strategy with the business strategy for responsible customer segments
• Ensure that key forecasting variables are credible in the business plan and are assessed timeously
• Ensure business plan projections are credible from an operational perspective
• Reduce customer attrition rates through the development and implementation of effective retention / repurchase strategies
• Implement core strategies to increase customer spend through effective use of cross and upselling techniques to targeted groups of customers
• Understand the impact of legislation on key performance variables and take mitigating actions to minimize business risk
Manage ad-spend budget
• Manage ad-spend unit cost for responsible campaigns customer segments in line with strategic objectives
• Achieve marketing campaign efficiency
• Ensure ad-spend forecasts are credible and in line with strategic objectives
• Manage the ad-spend process to ensure efficiency gains are achieved
• Deliver a scenario plan with completed actuals in accordance with pre-defined business plan timelines
Business plan management
• Ensure that revenue and spend variances are identified, investigated and explained
• Develop and roll out test strategies in line with the marketing plan
• Ensure that the new business plan follows agreed business timelines
• Ensure that key annual planning variables are credible and justified
• Build campaigns in campaign management tools and ensure they are executed appropriately.

Process management
• In collaboration with channel heads, ensure campaigns are successfully implemented
• Propose and implement improvements within existing reports to reduce the turnaround time on data reports outdated
• Analyze trends related to key variables within campaigns and put forward proposals. SQL experience will be an advantage here

Strategic delivery / analysis

• Ensure that the package and execution are aligned with campaign strategic objectives
• Ensure that strategies are changed timeously based on results and campaign lessons learned
• Develop weekly and monthly reporting on key variables for responsible campaigns

Requirements:

• A Business Science / BCom / Marketing Degree
• 2 - 3 Years’ experience in either a Marketing, Merchandising or Demand planning function
• MS Office proficient (Advance Excel skills)
• SQL experience will be an added advantage
Attributes & Behaviors:
• Highly analytical, numerate, detail orientated and able to think laterally
• Ability to monitor, integrate and interpret numerical and statistical information timeously and accurately
• Decision making abilities with strong analytical skills
• Time management and achievement orientated
• Passionate about customer service, marketing, consumer behavior, numbers, analyses with strong communication and influencing skills
• Adaptable, innovative and a creative approach
• Team player
• Self-motivated and solutions orientated