Marketing Coordinator

KEY PERFORMANCE AREAS AND RESPONSIBILITIES

Key Performance Area

Performance Outputs

Responsibilities

• Develop strategic marketing initiatives and activities.
• Implement marketing plans that include print, broadcast and online content.
• Facilitate events and promotions
• Setup tracking systems for marketing campaigns and online activities.
• Conduct market research to identify marketing opportunities and negotiate media coverage.
• Traffic all advertising efforts to appropriate channels.
• Develop and manage all internal communication systems.
• Create, maintain and strengthen the organization’s overall brand through all media avenues.
• Organize and streamline service offerings into user-friendly concepts.
• Manage print contractors and other promotional vendors.
• Maintain strict confidentiality of sensitive information.
• Simplify complex data into a user-friendly format such as graphs, charts and other visual aids for clients and management.
• Develop and manage all internal communication systems.
• Create, maintain and strengthen the organization’s overall brand through all media avenues.
• Maintain strict confidentiality of sensitive information.
• Simplify complex data into a user-friendly format such as graphs, charts and other visual aids for clients and management.
• Develop strategic marketing initiatives and activities.
• Conduct market research and identify trends

KNOWLEDGE, SKILLS AND ABILITY REQUIRED (COMPENTENCY)

COMPETENCY LIBRARY

Marketing Coordinator Skills:

• Critical thinker with strong problem-solving and research proficiencies.
• Ability to comprehend and interpret competitor strategies and consumer behaviour.
• Expert knowledge of Content Management Systems (CMS).
• Ability to gather large amounts of data and convert it into meaningful analysis.
• Solid organizational skills and detail oriented.
• Ability to work under pressure and meet strict deadlines.
• Creative mind with superb written and verbal communication skills.
• Ability to simplify complex information into a user-friendly format.
• Proficient in Microsoft Office, Excel, and Photoshop is ideal.

Generic Competencies:

• Inter and Intrapersonal Skills
• Communication Skills – written + verbal
• Problem solving skills
• Accuracy + Attention to detail

• Time Management Skills
• Co-ordination Skills
• Team Working Skills

• Professionalism
• Honesty + Integrity
• Innovative
• Patience + empathetic

Values

• Passion
• Proactive
• Accountability and Ownership
• Change
• Teamwork
• Service Excellence

Minimum Requirements:

• Bachelor’s degree in marketing/communications or related (essential).
• 2-3 years of experience in content management, creative writing, advertising concepts and media negotiations and event organization.
• Must have strong organizational and project management skills, as well as attention to detail
• Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills.
• Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing.
• Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines.
• Must have strong analytical skills to analyze metrics and create reports.
• Must have a high level of creativity.
• Occasional travel may be required.