Marketing Head

SUMMARY:
A well known manufacturing concern is seeking a seasoned marketing leader ready to drive transformational change. This pivotal role requires someone who excels in traditional brand marketing while championing digital innovation.

Requirements:
Education

• Bachelor's degree in Marketing, Business Administration, or related field (MBA or post-graduate in Digital Marketing preferred)

• 10 - 12 years marketing experience with 6 - 8 hears in Senior Marketing Management
• Strong foundation in traditional brand and trade marketing
• Minimum 5 years leading digital marketing initiatives or transformers programs
• Proven track record managing marketing transitions and driving digital ROI

• Digital platforms: Google Ads, Meta Business Suite, LinkedIn, TikTok
• Analytics: Google Analytics 4, Adobe Analytics, market research methodologies
• Automation; HubSpot, Salesforce Marketing Cloud, or similar
• Traditional: ATL/BTL campaign management, trade marketing, brand development

• FMCG or similar industry experience with digital transformation background preferred

POSITION INFO:
Responsible for: Digital Transformation Leadership Lead the phased transition from traditional to digital-first marketing with a clear transformation roadmap Implement marketing automation, CRM systems, and data-driven decision making Build digital capabilities within the team through training, hiring and partnerships Leverage data analytics, AI, and marketing technology to optimize performance Integrated Marketing Excellence Develop comprehensive brand strategies across BOTH digital (SEO\/SEM, social, email, programmatic) AND traditional channels (ATL, BTL, trade marketing, events) Manage total marketing budget with optimal allocation between digital and traditional based on ROI Create omnichannel customer experiences integrating online and offline touchpoints Oversee product launches, packaging, pricing, and promotional campaigns across all channels Traditional Marketing Foundations Maintain brand consistency and equity across all platforms - digital, print, in-store, and experiential Strengthen relationships with trade partners, retailers, and distributors Continue excellence in brand building, market research, and consumer insights Ensure smooth business continuity during the digital transformation