Marketing Lead - Information Solutions

SUMMARY:
Marketing Lead - Information Solutions Position Available

POSITION INFO:

Main Purpose:

• Develop, communicate, and implement the ideal marketing strategy for the allocated product portfolio taking into account market intelligence and trends, in order to ensure optimum positioning, profitability and growth;
• Work with internal and external partners and stakeholders to form strategic alliances for maximum market penetration;
• Plan and drive the implementation of the integrated commercial or marketing plans

Role Specific Accountabilities:

Marketing Strategy and Plan:

• Understand assigned markets by analysing market research, evaluating findings from assessments with local customers and the organisation and identifying opportunities and risks as required;
• Decide whether to introduce products into the local market by conducting relevant pre-launch and launch excellence plans, developing commercial / business plan, defining the revenue and pricing model, engaging with internal stakeholders, and presenting recommendation and decision by deadline;
• Define and / or revise portfolio / product strategy by gathering required information, collating, defining strategic approach and priorities and defining marketing plan by deadline or as required;
• Define commercial / marketing plans by identifying tactics and campaign opportunities, selecting, defining budget, and finalising into promotional grid within deadline;
• Build and lead product promotion and brand awareness activities and interventions (commercial advisory boards, product launches, workshops, conferences, user-days, etc.) by evaluating and analysing market research data (of customer needs, market trends, competitor activities, etc.), evaluating product strategies (positioning, pricing, product life cycle strategies, etc.) and integrating into the product promotion and brand awareness concept as required;
• Define the strategic potential revenue per portfolio by developing forecasts and applying market insight and understanding to develop the budget annually;
• Determine and obtain approval for a financial budget that enables delivery and execution of the strategy and plans for the allocated product portfolio/s by drafting budget, aligning with strategy and plans and presenting for annual approval;

Market Implementation and Execution:

• Monitor tactical implementation and success by tracking delivery against milestones and plan, gathering information on success and failures, addressing with team members, and implementing relevant corrective actions as required and on an ongoing basis;
• Resolve implementation and execution issues by identifying, evaluating, implementing corrective action, and managing that the desired outcome is achieved at all times;
•  Manage that organisation brand integrity is maintained by monitoring all marketing and promotional materials, checking against organisation brand guidelines, and addressing and resolving noncompliance as required;
• Report by gathering relevant information, collating, and drafting in required format for submission by deadline;
• Lead continuous improvement within the product portfolio by identifying opportunities, implementing solutions, and measuring impact on profitability, efficiency, and market impact as required;
• Manage that all marketing SOP’s, Marketing Code of Conduct, and internal processes are adhered to by training and communicating policies and processes, tracking compliance, and addressing noncompliance as required;
• Support and enable Product Managers to deliver on the product life cycle execution by monitoring progress, identifying needs for support, and providing support and guidance as required;

Stakeholder Engagement:

• Develop and maintain internal, Key Account, Kol and government related bodies’ relationships by conducting regular meetings, collaborating with relevant internal stakeholders, and agreeing on mutually beneficial business outcomes at all times and as required;
• Drive product portfolio strategies in line with the relevant marketing strategy by actively engaging with key decision makers, sharing strategies and insights, and influencing as and when required;
• Maintain role as thought leader and key contact on the marketing strategy, portfolio of products and local strategic and operation situation by maintaining relationships, presenting feedback, gathering insights, and learning and sharing these as required;

Staff Leadership and Management:

• Define the staff requirements by reviewing the workload, defining work allocations, and developing job profiles as required;
• Resource the team by retaining, recruiting, selecting, and appointing staff as required;
• Induct staff members by managing the development of an induction programme, monitoring performance, and supporting the development of new staff members as required;
• Manage the performance of staff by agreeing performance expectations, building relationships with staff, motivating staff, providing staff with feedback, supporting staff development, addressing areas of non-performance, and implementing corrective action monthly and as required;
• Develop staff members by consulting with staff to identify learning areas and paths, supporting the development of the staff member, coaching, and mentoring and tracking impact of learning monthly and as required;
• Manage the implementation of HR policies and procedures by tracking compliance, identifying areas of concern, and implementing corrective action as required;

SHE:

• Duty of care for teams under his / her control for site and operations;
• Be familiar with and comply with SHE related regulations, directives, internal procedures affecting operations under his / her control;
• Drive SHE goals within area of control;
• Conduct SHE incident and accident investigations to determine root cause and implement agreed measures to reduce future similar incidents and accidents;
• Ensure that teams under his / her control attend and complete SHE training as per SHE Training Matrix;

Key Work Relationships:

Internal:

Organisational:

• Marketing;
• Saes and Regional Managers;
• Business Development;
• Medical and Market Access;
• Application Specialists;
• Technical Services;
• Finance and Operations;
• Quality and Regulatory;
• Human Resources;
• IT;

International:

• Global Support Structures;
• Global working groups;
• IKAM, EMEA, and LATAM;

External:

• Customers;
• Third party providers;
• Business partners;

Role Specifi Requirements:

Qualifications and Experience:

• NQF 7 / 8 in relevant field (Marketing, Business Management, Medical Sciences or similar);
• 7 – 10 years’ experience in field;
• 5 – 8 years management experience;
• Must have knowledge of:
  • Business operation (product and industry, markets, customers, SOP’s);
  • SA and African country healthcare laws and regulations pertaining to function;
  • Specific technical / medical / therapeutic knowledge associated with relevant strategic products;
  • Customer orientation (customer relations skills);
  • Strategic marketing and networking;
  • Presentation and facilitation skills;
  • Financial and business acumen (cost centre budgeting and management);
  • High level networking, influencing, lobbying and negotiation skills;
  • Line management and leadership;
• In the absence of relevant qualifications, experience in the relevant field and at the relevant level will be considered;

Recommended Skills and Abilities:

• Achieving results;
• Commercialisation;
• Resource management;
• Strategic agility;
• Relationship management;
• Teamwork and collaboration;
• Communication (verbal and written);
• Inspiring and influencing;
• Self-management and maturity;

Physical Requirements:

Ability to travel nationally and internationally

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