Marketing Manager – Rx

SUMMARY:
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POSITION INFO:

Main Purpose of Job

• The Marketing Manager – Rx leads the prescription (doctor-focused) brand team, ensuring strategic excellence and execution across all HCP-targeted activities.
• This role drives the positioning, growth, and lifecycle management of Rx brands, while maintaining the highest compliance and evidence-based standards.
• The Rx Marketing Manager will mentor and develop Rx Brand Managers to deliver effective HCP engagement, CME/CPD programs, and KOL advocacy that translate into prescription growth and sustained market leadership..

Responsibilities:

Strategic Leadership

• Develop the overall Rx brand portfolio strategy in line with business objectives.
• Align brand-specific Rx strategies with medical, regulatory, and sales priorities.
• Oversee clinical positioning, claim substantiation, and evidence-based marketing.

HCP Marketing Excellence

• Ensure high-quality detail aids, objection handlers, and leave-behinds.
• Guide CME/CPD planning, advisory boards, and KOL engagement.
• Partner with Medical to ensure compliant and credible messaging.
• Leverage Digital detailing platforms to create, manage, and track closed-loop detail aids for optimal HCP engagement.
• Ensure Rx campaigns are CLM-compliant ( closed loop marketing )and deliver measurable call quality improvements.

Team Leadership & Development

• Lead, coach, and mentor Rx Brand Managers.
• Build marketing capability in data-driven strategy, HCP communication, and compliance.
• Conduct performance reviews, skills development, and succession planning.

Market Insights & Analysis

• Analyse script data, competitor activity, and HCP insights.
• Translate market intelligence into actionable Rx marketing strategies.
• Monitor ROI of HCP campaigns and adjust for maximum impact.
• Translate Digital Detailing Insight reports into actionable strategies for detailing.
• Use CLM ( closed loop marketing ) analytics (fingerprints, completion, sequence analysis) to pivot messaging and improve ROI.

Cross-Functional Collaboration

• Partner with Sales, Medical, and Regulatory teams to ensure aligned execution.
• Provide strategic input to Head of Marketing and executive team.
• Work with Supply Chain and Finance for accurate forecasting and budgeting.

Compliance & Governance

• Ensure all Rx marketing activities comply with SAHPRA and industry codes.
• Maintain rigorous approval processes for Rx campaigns and materials.

Minimum Requirements

Education

• Degree in Life Sciences, Pharmacy, or related field. MBA advantageous.

Experience

• 5+ years in Rx brand management/marketing, with at least 2 years in a leadership role

Skills/Physical Competencies

• Strategic planning
• KOL management
• Clinical communication
• Analytical capability
• Team leadership

Behavioral Qualities

• Evidence-based thinker
• Collaborative leader
• Detail-oriented
• Resilient
• Results-driven