Marketing Manager – Sports Wear Brand Cape Town

SUMMARY:
Marketing Manager – Sports Wear Brand Cape Town

POSITION INFO:
Our client, an international Sports Brand is seeking to employ a marketing manager to join their expanding team. Strategy & Planning Develop and execute the retail marketing strategy aligned to commercial and brand objectives Plan and manage annual and seasonal marketing calendars across all channels Drive customer acquisition, retention, and footfall growth across physical stores and online platforms Align marketing initiatives with merchandising, buying, and sales teams Campaign Management Lead end-to-end execution of retail marketing campaigns (promotions, launches, sales, brand initiatives) Manage ATL, BTL, and digital campaigns to drive traffic and conversion Coordinate in-store activations, POS, visual merchandising support, and experiential marketing Ensure consistent brand messaging across all customer touchpoints Digital & Performance Marketing Oversee digital channels including paid media, social media, email marketing, and website content Analyse campaign performance, customer insights, and ROI to optimise spend Collaborate with e-commerce teams to drive online sales and omnichannel growth Manage CRM and loyalty marketing initiatives Brand Management Protect and build brand equity across all retail channels Ensure brand guidelines are implemented consistently in-store and online Manage creative development, content production, and agency relationships Trade & Retail Marketing Develop trade marketing plans to support store openings, promotions, and category growth Partner with suppliers and brand partners on co-funded campaigns and activations Drive in-store marketing excellence through POS, signage, and promotions Budget & Stakeholder Management Own and manage the marketing budget, ensuring cost control and ROI optimisation Present marketing performance, insights, and recommendations to senior management Work closely with internal stakeholders including sales, operations, buying, and finance Market & Customer Insight Monitor market trends, competitor activity, and customer behaviour Use data and insights to inform campaign planning and decision-making Identify growth opportunities and innovation in retail marketing Team Leadership Lead, mentor, and develop the marketing team and external partners Manage agencies, designers, media partners, and suppliers Compliance & Governance Ensure compliance with advertising standards, POPIA, and brand\/legal requirements Manage approvals and risk across all marketing activity Main requirements Relevant marketing experience with a retailer Relevant tertiary studies Please email cv to