Marketing Manager

SUMMARY:
Property Group is seeking an experienced and strategic Senior Marketing Lead to drive marketing efforts for both a large city development project and African Hills Lodge and Spa. This role demands a dynamic self-starter who can independently create, implement, and manage comprehensive marketing strategies across both projects while leading teams and driving results.
 Key Responsibilities
Develop and Execute Marketing Strategies
Lead the creation and execution of effective, innovative marketing strategies for the city development and Lodge, aimed at attracting investors, driving property sales, and increasing guest bookings.
Project Leadership: Take ownership of marketing projects from conception to execution, ensuring all initiatives align with the overall business goals.
Investor Engagement: Design and implement marketing campaigns that appeal to high-net-worth individuals and institutional investors.
Property Sales Marketing: Develop and lead targeted marketing campaigns to support property sales efforts.
Creative Leadership: Drive the development of high-quality marketing packs and materials that are visually engaging and tailored to target audiences.
Social Media Oversight: Analyze and manage all social media teams to ensure brand alignment and effective engagement strategies.
Self-Starter & Team Leadership: Be a proactive leader who can initiate and manage marketing projects independently, guiding teams effectively.

POSITION INFO:

1. Education:
• Bachelor’s degree in Marketing, Communications, Business Administration, or related field (essential).
• Honours or Master’s degree in Marketing/Business (advantageous).
2. Certifications (optional but beneficial):
• Chartered Institute of Marketing (CIM) certification.
• Digital Marketing certifications (e.g., Google Ads, HubSpot, Meta Blueprint).
• Project management certifications (e.g., PMP or Agile/Scrum) if managing large campaigns.

• 8+ years of marketing experience, with at least 3-5 years in a senior or leadership role.
• Experience within real estate, property development, or a related industry is highly preferred.
• Proven track record in brand management, strategic planning, and campaign execution.
• Strong understanding of property marketing channels, including digital, print, and on-site activations.
• Experience in leading cross-functional teams and managing external agencies/vendors.

• Strategic marketing planning and execution.
• Market research and competitor analysis.
• Digital marketing (SEO, SEM, social media, email marketing).
• Content development and campaign management.
• CRM and lead generation systems (e.g., Salesforce, HubSpot).
• Budgeting and ROI analysis.
• Strong leadership and team management abilities.
• Excellent communication, negotiation, and stakeholder engagement skills.
• Understanding of property cycles and buyer psychology.

• MS Office Suite (especially Excel and PowerPoint)
• Adobe Creative Suite (Photoshop, InDesign – for overseeing design quality)
• Google Analytics and marketing automation tools
• Social media platforms (LinkedIn, Facebook, Instagram – especially for lead-gen)
• CMS platforms (WordPress, Sitefinity, etc.)