Marketing Manager

SUMMARY:
Our client operating in the Wholesale and Retail Industry is currently looking to employ a Marketing Manager. The Marketing Manager will be based in Port Elizabeth, but will be expected to travel frequently within the Eastern Cape and occasionally out of the province.

POSITION INFO:
Requirements:

• Matric / Grade 12.
• At least 3 years’ experience as a Marketing Manager in a customer centric industry.
• FMCG experience will be highly advantageous.
• Good understanding of Marketing to low-medium end markets.
• Valid driver’s license and own transport essential.
• Willingness to travel within the Eastern Cape to visit members, and occasionally out of the province.
• Solid understanding of B2B and B2C concepts.
• Good understanding of marketing principles, flyers, catalogues, and informal events organizing.
• Excellent organizational skills.
• Excellent stakeholder relationship management skills.
• The ability to align event and marketing strategies of the division to ensure company objectives are achieved.

• To strategically plan, execute, and manage the Eastern Cape Division’s marketing and branding initiatives and objectives.
• To build better Businesses and market share by maximising profitability; through effective relationship building, planning, developing and implementing marketing strategies, discovering new and unique marketing initiatives that build brand presence in the marketplace.

• Drive brand-building initiatives.

• Responsible for the achievement of divisional marketing goals and financial objectives.
• Develop short- and long-term budgets for the various initiatives and activities, monitor progress and evaluate performance.
• Monitor the execution of expenses against plan and make the necessary corrections when and if required.

• Introduce and support new member marketing initiatives.
• Negotiate, list, and manage new marketing suppliers.
• Use initiative and innovation to ensure continuous improvement.

• Promote, grow and support our brand to your members through various marketing initiatives.

• Make effective, careful, and strategic use of all our resources.

• Develop a Personal Improvement Plan with the resources available to you, ensure the accomplishment thereof to ensure continuous self-improvement.
• Contribute to the leadership development of people within the division, constantly sharing knowledge and transfer learnings to develop team skills.
• Manage, motivate and inspire staff to achieve service excellence.
• Manage the effective and efficient flow of communication to our Members, Suppliers and Internal Departments.

• Continuously engage with stakeholders and solicit feedback on service excellence levels; address any shortfalls with business partners internally and externally.
• Display strong communication skills through facilitating frequent meetings and communicating marketing and company goals/objectives.
• Develop and maintain healthy relationships with all stakeholders and their teams ensuring trade visits are executed as per the divisional objectives.
• Media negotiation and authorization of artwork in accordance with the brand or company image.
• Manage and review all point-of-sale material, marketing material and product solutions aligned to company standards.
• Investigate and provide assistance to members on ways to expand a store’s footprint such as banner stores.
• Provide guidance in terms of how customers can easily access members products e.g. Delivery services, online purchasing.

• To guide new members in developing and maintaining their brand image and corporate identity through relevant marketing, signage and intellectual property development.
• Build our brand presence across all trademarks.
• Support divisional objectives to increase brand footprint.
• Build a strong brand presence across all our brands, achieving targets set by brand.
• Identify opportunities to strengthen the brand and execute community brand building initiatives together with member and suppliers.

• Manage the administrative requirements (including reporting and record keeping) of the division as per standards.
• Ensure compliance with Company and legal policies, procedures, and regulations.
• Share best practice with Divisional Marketing Managers.
• Manage, prepare and distribute reports as required for meetings and management (Board, Executives, postmortems, sales growths, promotions, etc.).

• Develop a national grid with short- and long-term plans and budgets for the various initiatives and activities, monitor progress and evaluate sales performance.
• Ensure promotional deadlines are met.
• Drive, execute and provide solutions for our top members performance.

• Event Management for divisional and supplier functions.
• Ensure seamless logistics, stakeholder engagement, budget oversight, and post-event evaluation.