SUMMARY:
Company offering extraordinary expeditionary routes in northern Tanzania, connecting guests with unscripted adventures in the Serengeti is currently recruiting for a Marketing Manager.
The scope of the required role encompasses the brand management to support the commercial business approach, which is inclusive of both conservation and tourism.
The position will report directly into the Marketing Director, and the chief responsibility will be to be the brand custodian, leading and championing all brand outputs, strategy and creative.
The role requires working with internal and external partners to co-create, implement and maintain effective Marketing and Marketing Communications strategies targeted towards both B2B and B2C stakeholders.
POSITION INFO:
Duties:
Own and be responsible for the brand and the Foundation: performance, strategy, creative, outputs and reporting.
Ensuring quality and consistency of all outputs
Creating and managing a budget, in collaboration with the Marketing Director
Implementation of agreed upon and devised strategy on a twofold approach:
Conservation, community, ecological sustainability and upliftment
Commercial (for-profit) division that is inclusive of safari camps and lodges
Drive revenue generation for the brand, opening up new channels for growth
Providing linkage between Brand and Foundation with Foundation inspiring content for brand communications
Consolidating all marketing activities into a unified approach both B2B and B2C
Management of Sales & Marketing integrated system
Ensuring a consistent brand identity across all touch points
Drive brand and Foundation outputs with the internal team (Head of Content, Head of Digital) and agency partners
Creating briefs and briefing teams
Delivering on brand positioning
Delighting luxury high end consumers
Seeing projects from inception through to execution
Collaborate closely with the brand to deliver the Connected Adventure portfolio strategy
Driving database growth with consistent communication strategy
Identify trends and incorporate responses and action plans that will allow the brand to remain competitive and pioneering
Working with the Head of Digital to drive the application and implementation of traditional marketing elements
Digital marketing
Marketing contributions and management
Working with the marketing team for digital review of all electronic resources and platforms including Wetu, fact sheets, maps, infographics etc
Print media development and implementation and correction
Drive quality design
Requirements:
Grade 12
Degree/Diploma in Marketing and/or Marketing Communications and/or Brand Management
Minimum 10 years working experience
Experience in Luxury Hospitality
Experience in Conservation (advantageous)
Passion for philanthropy
Experience in both B2B and B2C marketing
Experience in digital and print marketing, content marketing, and social media marketing
Ability to be strategic and have creative judgement
Ability to derive analytical insights and actions from marketing metrics
Strong project management skills
An advanced level of computer literacy with special focus on use of marketing systems, as well as Microsoft Excel, Word, PowerPoint and Outlook
Informed decision-making ability imperative
Ownership and responsibility to drive all brand and Foundation related matters
An excellent knowledge and understanding of the luxury sector and the calibre of clientele that are targeted
A sound ability to both strategize, and execution is key
Commercial focus to drive revenue generation
Have an in depth understanding of marketing, communications and brand strategy
Fully literate and numerate with the ability to perform relevant calculations, statistics, and be able to interpret basic accounts and financial statements and reports
Ability to focus and prioritize
Ability to effectively listen, collaborate, communicate and perform diplomatically with internal and external stakeholders, guests and staff in all situations
Humble, yet driven with a track record of performance
Team player who demonstrates the ability to build and develop successful team
The ability to work through periods of high demand and ready to work on weekends
Ability to work in a fast-paced environment
A passion for the industry, have a positive attitude and the ability to think out of the box
Assertiveness, patience and good organizational skills
A meticulous degree of pride in their personal presentation
A highly self-motivated self-starter
Ability to work independently as well as within a group
