SUMMARY:
Our client, a leading food manufacturer, seeks an experienced Marketing Manager to lead their Cape Town-based marketing team. The role drives brand growth, consumer engagement, and sales performance through strategic, integrated marketing initiatives aligned with business objectives.
POSITION INFO:
Key Responsibilities
Marketing Strategy & Brand Development- Develop and execute marketing strategies that strengthen brand positioning and market share in the FMCG sector.
- Translate strategy into actionable plans and campaigns.
- Conduct market and competitor analysis to guide decision-making.
- Build strategic partnerships and enhance market reach.
Digital & Retail Marketing- Lead digital, social media, and e-commerce initiatives to drive online engagement and conversion.
- Optimize in-store marketing, visual merchandising, and shopper experience.
- Track ROI and refine campaigns for maximum impact.
Creative Leadership & Collaboration- Provide creative direction for brand campaigns, product launches, and events.
- Oversee development of brand assets, design systems, and key visuals.
- Collaborate with content, video, and external agencies to deliver compelling campaigns.
- Streamline creative workflows and ensure timely campaign delivery.
Sales Alignment & Business Growth- Partner with sales to achieve volume and channel growth targets.
- Support distribution, promotional, and retail execution strategies.
- Identify new market opportunities and manage key client relationships.
Performance & Reporting- Manage marketing budgets and ensure cost efficiency.
- Report on key marketing metrics and campaign performance.
Team Leadership & Compliance- Lead, coach, and develop marketing team members.
- Ensure compliance with company policies and health & safety standards.
- Drive a high-performance, collaborative culture.
Requirements
- Degree in Marketing, Business, or related field.
- 8+ years’ experience in Sales & Marketing, with at least 4 years in management within FMCG.
- Proven creative leadership and campaign management track record.
- Strong grasp of digital, social media, and e-commerce marketing.
