SUMMARY:
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POSITION INFO:
We are recruiting for a Marketing Manager with proven marketing experience using SEO skills.
SCOPE OF WORK
Group Marketing Strategy & Leadership
- Develop, own, and execute distinct yet aligned marketing strategies for each company within the group
- Proactively identify marketing opportunities and bring new ideas, concepts, and strategies forward without reliance on instruction
- Apply out-of-the-box thinking to differentiate the business and its subsidiaries within the aviation and finance sectors
- Ensure all strategies support commercial objectives, asset visibility, investor engagement, and brand growth
Brand & Corporate Communications
- Lead and protect the group brand, while tailoring messaging appropriately for different entities and markets
- Oversee all corporate communications, company profiles, aircraft marketing material, presentations, and investor-facing content
- Ensure messaging is professional, credible, and aligned with the standards of the aviation finance industry
Digital, Content & Campaign Strategy
- Oversee all digital platforms, including websites, social media, email marketing, and online campaigns
- Guide content strategy and storytelling across aviation assets, transactions, corporate milestones, and events
- Develop and execute creative marketing campaigns that go beyond standard approaches and generate real engagement and leads
Sales, Asset & Investor Support
- Work closely with sales, asset management, and executive teams to create impactful marketing collateral for aircraft sales, leasing, and portfolios
- Design marketing approaches that suit different target audiences, including operators, investors, lessors, and partners
Budget, Suppliers & Performance
- Manage the group marketing budget responsibly and strategically
- Appoint, brief, and manage external agencies, designers, photographers, and service providers
- Measure performance, report on results, and continuously refine strategies to improve effectiveness
Events, Industry Presence & Visibility
- Coordinate marketing support for airshows, industry events, conferences, and corporate functions
- Ensure strong brand presence and post-event content that extends value beyond the event itself
KEY SKILLS & COMPETENCIES
- Exceptional marketing expertise with a strong strategic track record
- Proven ability to independently develop and implement marketing strategies
- Highly creative, innovative, and confident in thinking beyond conventional marketing methods
- Strong commercial and business awareness
- Ability to manage and market multiple entities with different objectives
- Excellent communication and stakeholder management skills
- Highly organised, proactive, and accountable
QUALIFICATIONS & EXPERIENCE
- Relevant degree or equivalent experience in Marketing, Business, Communications, or Digital Marketing
- Significant experience in a senior marketing or marketing management role (create, run, report and manage marketing platforms and expos)
- Demonstrated success in developing original, effective marketing strategies, not just executing campaigns
- Using SEO to position long term strategy keywords for target markets
- Working knowledge creating PDFs, e.g. aircraft
- Creating and maintaining websites
- Budget management and reporting
- Video and photo content creation using AI
Additional Requirements
- Ability to work confidently in a fast-paced, executive-level environment
- Willingness to take ownership and responsibility for marketing direction
- Flexibility to travel and attend events as required
