Marketing Manager

SUMMARY:
Travel & Touring Company specialise in creating exceptional tailor-made African Safaris based in Milnerton, Cape Town is looking for a Marketing Manager.
 
Responsible for driving qualified lead generation, brand growth, and revenue contribution for through a modern, data-driven marketing strategy.
 
The role focuses on growing demand in key international markets through a mix of digital acquisition, organic growth, content marketing, CRM marketing, and brand positioning.
 
Working closely with the Sales Manager, the Marketing Manager ensures marketing efforts generate high-quality leads, support conversion, and strengthens their position as a trusted African safari travel specialist.

POSITION INFO:
Duties:

Marketing Strategy

Develop and execute the marketing strategy aligned with revenue targets
Identify growth opportunities across international markets
Manage and optimise the annual marketing budget
Analyse market trends, competitor positioning, and customer behaviour

Digital Marketing & Lead Generation

Drive lead generation across paid media, SEO, and digital campaigns
Oversee performance marketing including Google Ads and Meta advertising
Optimise campaigns for cost per lead, lead quality, and ROI
Improve website conversion performance and landing pages

Organic Growth & Content

Lead the SEO and content marketing strategy
Grow organic traffic and inbound leads
Oversee blogs, guides, newsletters, and digital content
Ensure website content remains engaging, relevant, and conversion focused

CRM & Lead Nurturing

Manage CRM marketing and lead nurture journeys
Work with the sales team to improve lead quality and conversion
Develop campaigns to drive repeat and referral business

Brand & Market Presence:

Maintain a consistent brand voice and messaging
Grow brand awareness in key international markets
Identify PR, partnership, and influencer opportunities within the travel industry

Performance & Reporting:

Analyse lead quality, channel performance, and conversion metrics
Provide insights to improve marketing effectiveness and sales outcomes
Track and report on marketing performance and ROI

Requirements:

Bachelor’s degree in Marketing, Communications, or a related field.
5+ years experience in digital marketing
Experience within the travel or tourism industry
Strong understanding of SEO, paid media, content marketing, and CRM marketing
Experience analysing campaign performance and marketing ROI
Ability to align marketing activity with sales performance and business growth
Strong ability to analyse metrics, identify trends, and make data-driven decisions.
Knowledge of Google Ads, social media platforms, SEO tools, and content management systems (CMS).
Excellent verbal and written communication skills for reporting and content creation.
Ability to create engaging, original content and innovate with new marketing strategies.