Senior Marketing Manager â B2B & B2C

Recruiter:

Communicate Recruitment

Job Ref:

CTD000465/JG

Date posted:

Monday, May 18, 2026

Location:

Cape Town, South Africa

SUMMARY:
We are looking for a commercially driven Senior Marketing Manager to lead a highâperformance marketing execution function across multiple brands, channels, and stakeholders. The role spans both B2B and B2C environments and requires close coordination between Sales, Brand Managers, Product, Vendors, and Customers. The ideal candidate will translate strategy into execution, manage budgets, align stakeholders, and deliver tangible commercial results.

POSITION INFO:

Key responsibilities:
Drive execution across campaigns, content, listings, paid media, and creative; maximise revenue contribution, conversion, and ROI
Take ownership of the marketing budget; allocate spend based on ROI, strategic priorities, and stock availability; continuously track and optimise spending
Align Sales, Brand Managers, Directors, and Vendors; handle expectations, approval workflows, and structured reporting
Run campaigns across B2B and B2C to generate reseller sellâout and endâuser demand
Enhance listing quality and conversion; maintain SEO and content consistency; improve marketplace performance
Manage the marketing team across campaigns, content, creative, and operations; establish workflows and systems; foster accountability and a performanceâdriven culture

Requirements:
7–10+ years of marketing experience in retail, distribution, or eâcommerce
Proven team leadership experience
Proven experience managing budgets and ROI
Strong stakeholder management experience
Commercial thinking, dataâdriven decision making, excellent communication, operational excellence, and ability to handle complexity

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