Marketing Manager

SUMMARY:
An exciting opportunity is now open for a Marketing manager with international cruise line marketing experience.

POSITION INFO:

Department:                                  Marketing

Location:                                       Johannesburg, South Africa

Reports to:                                    Commercial Manager

Sector:                                           International Cruise Lines

Requirements:

• Fluency in English required with good oral and written communication skills. Working knowledge of other language is considered a plus.
• Bachelor’s degree in marketing or equivalent.
• 8+ years’ experience in marketing department, preferably within an international company; and minimum 5 years managerial experience
• Proficiency in CRM systems, marketing automation tools, with knowledge of HTML,
• Number-driven person, ability to work in a deadline driven environment, balancing multiple priorities;
• Excellent communication, organization, time management and analytical/problem solving skills.

Principal Accountabilities:

• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and mark-up factors.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
• Direct the recruitment, training, and performance evaluations of marketing staff and oversee their daily activities.
• Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
• Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analysing business developments and monitoring market trends.
• Select products and accessories to be displayed at trade shows or events.
• Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services.
• Initiate market research studies and analyse their findings.
• Conduct economic and commercial surveys to identify potential markets for products and services.
• Consult with product development personnel on product specifications such as design, colour, and packaging.
• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets.
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.

Objectives of this Role:

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

 The incumbent will be responsible for:

• Managing regular advertising campaigns (education and promotion),
• Manage current and new brand building activities,
• Develop and manage sectors, specific marketing projects including executing the approved marketing strategy.
• Champion and manage all the campaign’s marketing events including all stakeholders associated with this performance area. 

NB! This job is now closed. You can apply for other jobs by uploading your CV.