Marketing Manager

SUMMARY:
Our client, an international accredited private higher education provider, currently has a really exciting opportunity to step into a mid-senior level marketing role. You will be responsible for managing all marketing (offline, online, email, CRM) efforts across the company, with priority focuses on growing awareness, demand and lead generation, conversion, brand development and brand building.

POSITION INFO:

Minimum Qualifications and Experience Required:

• Marketing Degree or equivalent.
• Post Graduate qualification will be an added advantage.
• Minimum 6 to 8 years’ experience in marketing.
• Minimum 2 years as a Marketing Manager.
• Experience in brand development, digital marketing, SEO marketing, content marketing, email marketing, drip feed marketing, Google Analytics and experience plus appreciation for data analysis will have preference.
• Evidence of internal and external stakeholder engagement.
• Proven ability to plan and manage budgets.
• Experience in services marketing and full funnel leads management will be an advantage.

Key Responsibilities:

• Focus as a priority on the strategy, the communication & media campaigns to boost awareness, demand and increase volumes of high quality student leads.
• Co-conceptualise and develop the overall TTL marketing and PR strategy and develop, co-ordinate and execute marketing and PR plans against the marketing plan.
• Consumer Understanding: Conduct internal, market and competitor research and analysis to determine market requirements to better understand and anticipate the needs and wants of existing and prospective students.
• Data analytics & comprehension: Understand key marketing & CRM performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights.
• Co-manage the marketing budget to ensure expenditure is in line with approved annual budgets and deliver a consistent improvement on ROI.
• Establish and build relationships with media partners and agencies (creative, media, digital, CRM and PR).
• Help facilitate and execute on brand building and enrolment focused events (including career fairs, bespoke on campus events and webinars).
• Champion and seek out opportunities to build the company brand.
• Produce concise and insightful reports and dashboards for Management.
• Design and implement a strong B2B strategy that will create new opportunities and strengthen existing relationships with a key focus on growth of student numbers.

Competencies:

• A passion for education is critical.
• Ability to work in a team and ensure pressure.
• Can-do attitude.
• Constant curiosity and hunger for learning.
• Excellent written and verbal communication skills.
• Professionalism, patience and kindness - dealing with diverse personalities on a daily basis.

NB! This job is now closed. You can apply for other jobs by uploading your CV.