Marketing Manager (NPO)

SUMMARY:
Main purpose and responsibilities is to lead brand integrity, strategic marketing and community engagement to enhance visibility, foster donor relationships and drive organisational growth.

POSITION INFO:

Competencies:

• Strong knowledge of marketing, branding and sales strategies, incl. digital marketing and social media.
• Experience in media relations, public communication and community engagement.
• Proven ability in fundraising, donor relations and securing sponsorship.
• Skilled in planning, organising and executing events and campaigns.
• Budget management expertise with a focus on cost-efficiency and impact.
• Proficient in CRM systems, data analysis, and reporting on marketing performance.
• Knowledge of NPO compliance, POPIA and South African marketing regulations.
• Creative and innovative thinker with a flair for content creation and campaign design.
• Strong leadership, collaboration and team motivation skills.
• Empathetic and customer focused with and understanding of the elderly care industry.

Requirements:

• Degree / Diploma in Marketing or a related field or Bachelor’s Degree in Marketing Communications, Business Management or a related field.
• Understanding the Protection of Personal Information Act (POPIA) and other marketing related legal frameworks.
• Minimum 3 – 5 years’ experience in marketing, brand management or communications.

Key Result Areas:

• Brand Management and Strategy
• Marketing and Sales Strategy
• Media and Community Engagement
• Digital Marketing and Online Presence
• External Marketing and Communications
• Data Administration and Reporting
• Fundraising and Donor Relationships
• Self-management and Team Collaboration