Marketing Officer

SUMMARY:
Seeking experienced Marketing officer to implement Marketing and Public Relations strategies to ensure good information flow within the Company as well as a positive public image of the Company.  Manages the full scope of Digital Marketing activities within the Company.

POSITION INFO:
Qualification

• Matric
• Diploma in Marketing / Public Relations

• 5 Years’ experience specifically with digital marketing, agency management and website management experience
• Travel is required for the role: valid driver’s license and own reliable transport is essential
• Proficient in Microsoft Office, Internet Website Management / SEO, Social Media, Google Analytics, and LinkedIn

• Identify potential media release opportunities through participation in GMT’s, Agency meetings and liaison with relevant managers
• Coordinate Fact Sheets for the briefing of the PR Agency and gather relevant documents and photographs to support each story
• Monitor and assess media activity and ROI
• Manage online brand and product campaigns to achieve agreed objectives
• Manage supplier and ensure design of global company website is implemented, maintained and improved as required
• Monitor website performance and coordinate improvements in conjunction with Agency
• Actively drive and manage new content
• Co-ordinate internal projects and complete within target date
• Monitor and action all incoming mail leads generated from the website
• Maintain records of all leads as per departmental standards
• Monitor conversions and report on ROI as requested
• Maintain accurate records of online media activities