Marketing Portfolio Manager - Rowcrops

SUMMARY:

A multinational agricultural company is seeking the above to develop, manage, and execute integrated marketing campaigns that drive growth and revenue for the company’s product portfolio.

POSITION INFO:

Minimum requirements for the role:

• Must have a Bachelor's degree in Agriculture, Marketing, Business, or related field
• In-depth knowledge of the South African agricultural sector, specifically in crop protection, seed care, and general on-farm practices
• Extensive experience with Maize and Soybean crops is essential
• Product knowledge in herbicides would be preferred, with additional exposure to fungicides and biological solutions considered advantageous
• Experience in marketing, sales, or technical roles within crop protection or related sectors is essential

• Developing and implementing strategic marketing campaigns aligned with business objectives and product life-cycle stages.
• Designing and coordinating campaign execution across traditional marketing channels, collaborating with internal teams and external agencies.
• Translating product offerings into compelling customer-centric value propositions.
• Conducting monthly tracking and reporting on portfolio performance versus budget and prior year results.
• Analyzing campaign performance and market trends to inform future strategies.
• Managing campaign budgets effectively to maximize ROI.
• Ensuring regulatory compliance in all marketing activities.
• Collaborating closely with the digital marketing lead to ensure integrated, omni-channel campaign approaches.
• Fostering cross-functional collaboration to drive integrated solutions and campaign success.