Marketing Segment Manager

Main areas of responsibility will include:

• Understanding of the regional market structure, market trends and customers' needs to identify new market opportunities and associated offerings for the market segment on a regional level.
• Preparing and monitoring of marketing briefings for relevant growth opportunities in the market segment, incl. major commercial and market relevant elements (Business case, value proposition, target customers, target application, etc.).
• Working with Application and Business Units to support their development of B2C/B2B product portfolios, and work with local Sales to successfully move to commercialize phase and execution.
• Establish and maintain a successful market segment plan to achieve required sales value and margins.
• Responsible for financial results of the market segment business on yearly basis.
• Balancing of short and medium term market segment initiatives with existing applications and improving thereon, whilst actively pushing and converting pipeline opportunities into sales growth.
• Identify regional market needs and develop marketing briefings for business opportunities in close cooperation with BU´s, Application and Sales.
• Creation of selling tools for sales, including customer facing presentations.
• Ensure ongoing regional market segment profitability analysis and make and act on recommendations for profit improvement.
• Potential: analyze, push, use market segment knowhow and update customer- and market potential.
• Prospect: make sure top customers of segments regionally are tracked in the systems; prospect conversion push with sales.
• Territory management: support sales in developing optimal resource allocation.
• Develop relationships with key customers, pushing lead development.
• Collaborate with Application and BU to ensure rapid and effective stage gate development of market segment Initiatives.

Key Skills
• Strong interpersonal, organizational, oral and written communication skills.
• Willingness to travel (local and international).
• Customer focused, solution-driven and energetic business attitude.
• Problem-solving/analytical thinking.
• Team player.