CRM and Lifecycle Manager

SUMMARY:
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POSITION INFO:

Who are we: A leading provider of digital solutions for emerging markets, offering software, platforms, marketing and financial services.

Who are we looking for: A CRM and Lifecycle Manager to take full ownership of our retention strategy and drive player activity through automated, personalised and data-driven communications and campaigns.

What will you do:

• Own all our retention channels: SMS, push notifications, in-app messages and more
• Design and implement automated lifecycle journeys based on player behaviour and segmentation
• Design campaign strategies for each player segment (new, active, dormant, VIP, etc.), including content, timing and triggers — especially for SMS-based communication
• Together with the Product Manager and Content Marketing Manager, work on campaigns
• Develop and optimise win-back and reactivation strategies
• Monitor performance using KPIs, run A/B tests and continuously optimise for better results
• Work closely with acquisition, product, content and customer support teams to ensure a cohesive user experience

What do you need:

• 2+ years of hands-on experience in CRM, lifecycle, or retention marketing
• Strong command of marketing automation tools, audience segmentation and campaign flows
• Experience with marketing campaigns and developing efficient communications
• Comfortable working with data and performance dashboards
• Experience in iGaming and/or African markets is a strong plus
• Ability to manage CRM strategy across multiple regions and market nuances