Marketing Specialist

SUMMARY:
Our client is seeking a dynamic and creative Marketing Specialist to lead the strategic and operational execution of marketing initiatives across South Africa.

POSITION INFO:
Description:

• Develop and execute marketing strategies that align with global objectives while growing brand awareness, customer engagement, and sales in the South African market.
• Oversee the full lifecycle of marketing campaigns, from concept through execution and ensuring alignment with key buying cycles and promotional timelines.
• Conduct ongoing research into market trends, competitor activity, and consumer behaviour to inform marketing decisions.
• Partner with the graphic designer to produce visually engaging digital and print content that connects with the local audience.
• Manage and implement digital marketing initiatives, including social media campaigns, email newsletters, and web content updates.
• Assist in planning and executing local events, brand activations, and pop-up stores to strengthen brand visibility and engagement.
• Ensure all marketing efforts maintain consistency with the brand’s identity and align with global messaging.
• Measure and report on marketing performance, using insights to refine and enhance future campaigns.

• Minimum of 3–5 years in a marketing management role within the footwear industry or a closely related consumer goods sector.
• Solid understanding of both strategic and operational marketing, with hands-on experience in campaign execution, digital marketing, key account management, and market research.
• Proven ability to adapt and localise global marketing strategies to fit local market conditions.
• Familiarity with seasonal buying patterns and promotional cycles within the footwear industry.
• Innovative thinker with the ability to conceptualise and execute campaigns that drive engagement and sales.
• Excellent written and verbal communication skills with the ability to collaborate effectively across teams and departments.
• Strong organisational skills with the ability to manage multiple projects and deadlines simultaneously.
• Competent in digital marketing platforms and tools, including social media, Google Analytics, and email marketing systems.
• Advantageous if you have a background in design or experience as a Desktop Publisher or graphic designer. Familiarity with Adobe Creative Suite is beneficial.