Marketing Specialist

SUMMARY:
The incumbent will drive brand growth and market impact through insight led Go-To-Market strategies and integrated multi-channel campaigns.

POSITION INFO:

The role will focus on developing targeted marketing plans, optimising digital performance and delivering compelling content that builds awareness and demand. Furthermore, will manage stakeholders and partner marketing initiatives to ensure strong brand governance as well as oversee budget efficiency and compliance. This position offers the opportunity to shape marketing excellence and deliver measurable outcomes in a dynamic and high-performing environment.

Outputs

Strategic Marketing Management/Go-to-Market

• Develop annual marketing plans to drive awareness and uptake of Business Unit offerings (national and regional), with clear segment plays for Black Industrialists, Women, Youth and local communities.
• Build B2B go-to-market programmes (value propositions, messaging, collateral) that support pipeline development, partner engagement and enterprise customers.
• Own the brand architecture and positioning; ensure alignment across regions and all touchpoints.

Digital, Performance & Social Media

• Implement and continuously optimise a Digital Marketing Framework covering website/SEO, paid search, paid social, retargeting, display, and marketing automation; define full-funnel KPIs (reach → engagement → leads → conversions).
• Lead an always-on social media marketing programme (LinkedIn, Facebook, X, Instagram, WhatsApp Business) with an editorial calendar, community management standards, dark-post testing, and executive visibility.
• Stand up analytics and dashboards (e.g., GA4 and platform analytics) to track CTR, CPL, MQL/SQL quality, and campaign ROI; publish monthly/quarterly performance reports.

Content & Thought Leadership

• Build a measurable content marketing engine: case studies (investee stories), sector briefs, webinars,
• white papers, and toolkits that support BU objectives and B2B buyer journeys.
• Create storytelling tactics that humanise impact and demonstrate outcomes (jobs created, industrial
• capability, localisation).
• Partner with PR for amplification, while keeping marketing’s focus on demand, pipeline and brand equity
• (PR to lead media relations).

Stakeholder & Partner Marketing

• Execute partner and ecosystem campaigns with DFIs, industry bodies, and strategic partners; enable

regions with co-branded toolkits and playbooks.

• Manage agency and supplier relationships; ensure delivery to brief, timelines and SLAs, with equitable

utilisation vs budget.

Brand Governance & Collateral

• Oversee design, development, proofing, approvals and production of brand assets; enforce brand

governance and CI adherence across all providers and internal teams.

Insights, Monitoring & Evaluation

• Deploy best-practice measurement to track market share, awareness, consideration, adoption, and

campaign efficiency; produce post-campaign reviews and quarterly M&E scorecards.

Financial Management

• Own the marketing budget; forecast, track, and report spend; ensure compliant procurement (quotes, POs, invoices, memos) and value-for-money outcomes.

Experience / Skills Required

• Five to eight (5-8) years of Financial Services marketing experience required
• At least five (5) years consumer/services brand marketing experience, at least two years at Brand

Manager level

• Experience in crafting marketing propositions and understanding of segment strategies
• Experience in the development and execution of Go-To-Market plans against a multi-channel strategy
• Experience in partnering with agencies to develop Integrated Marketing Communications activities
• Understanding of performance marketing and conversation rate optimisation (SEO/SEM, paid social,
• CRO, lead gen, marketing automation)
• Experience in a supervisory capacity and leading project teams
• Experience in compiling and managing budgets
• Business acumen

Qualification Requirements

• Relevant BCom / BA Marketing degree/Advanced Diploma with marketing / brand management / advertising as majors
• Honours degree or higher in marketing/branding/advertising is preferable
• Knowledge in business principles, strategy development and creative communication will be an added advantage

Personal Attributes/Behaviours/Attitudes

• Detail-orientated
• Strong written and verbal communication
• Ability to work in a fast-paced and multi-pronged environment

Cognitive competencies

• Creativity/ Innovation
• Quick and measured decision making/ Judgement oriented
• Strategic thinking with a results-oriented approach
• Solution orientated and can think outside the box

Intrapersonal and interpersonal competencies

• Flexible and adaptable
• Confident
• Dynamic and energetic
• Adaptable and resilient
• Proactive and self-motivated
• Strong collaborator and team player