Marketing Specialist

SUMMARY:
A well-established financial services business is seeking to appoint a Marketing Specialist

The incumbent will drive brand growth and market impact through insight led Go-To-Market strategies and integrated multi-channel campaigns.

POSITION INFO:
Qualifications:

• Relevant BCom / BA Marketing degree/Advanced Diploma with marketing / brand management / advertising as majors
• Honours degree or higher in marketing/branding/advertising is preferable
• Knowledge in business principles, strategy development and creative communication will be an added advantage

• Five to eight (5-8) years of Financial Services marketing experience required
• At least five (5) years consumer/services brand marketing experience, at least two years at Brand Manager level
• Experience in crafting marketing propositions and understanding of segment strategies
• Experience in the development and execution of Go-To-Market plans against a multi-channel strategy
• Experience in partnering with agencies to develop Integrated Marketing Communications activities
• Understanding of performance marketing and conversation rate optimisation (SEO/SEM, paid social, CRO, lead gen, marketing automation)
• Experience in a supervisory capacity and leading project teams
• Experience in compiling and managing budgets
• Business acumen