NPD & Marketing Manager

Initiating, driving and executing New Product Development from concept to launch. The innovation of new products and the renovation of existing ones in relation to the business strategy.

Keeping abreast of, and researching new concepts, trends, market activity and innovation within the tea, Vanilla, herbs & spices categories etc

Developing successful, commercially viable products that are sustainable and in line with the trends and intended target market

Interpreting briefs accurately to deliver effective solutions that meet the requirements of the customers

Driving the value optimization process related to services, raw and packaging materials, and processes in conjunction with the relevant departments

Compiling/checking/approving product specifications, recipes & labelling and do formal production handovers in conjunction with technical department

All stages of the development process to be followed and filed meticulously in conjunction of technical department.

Working with suppliers and customers on quality issues and new products ideas

Managing and executing all stages of the Product Development process within given deadlines to ensure product is launched in time, detail recorded is accurate and product meets customer requirements

Ensuring product conforms to country specific regulations on product and packaging

Technical support and problem solving to both Quality Department and sales teams alike

Ensuring NPD compliance on changing or amended certification requirements

Liaison between customer and internal operational departments on all new projects to ensure effective and on-time product launches

Reporting back on project status to management on a weekly basis

Effective execution of launches through thorough communication, consultation and involvement of internal departments

Researching and analysing target market, competitor's activities and industry trends.

Analysing data and metrics related to sales and customer behavior to evaluate the effectiveness of marketing campaigns and adjust the strategies accordingly

Developing, implementing and managing our marketing & social media strategy in alignment with the business goals, objectives and accuracy according to certification and regulatory requirements

Managing budgets for various marketing campaigns and initiatives, making sure that resources are used effectively and efficiently to achieve the desired results

Managing and updating of the company's website

Briefing content production for various channels

Developing & owning our social media channels including, but not limited to: Facebook, Instagram, LinkedIn, Twitter & YouTube

Creating engaging content for Social Media with external service providers

Overseeing the work of marketing professionals, including graphic designers, copywriters, and social media specialists. Providing guidance, direction, and feedback to ensure that projects are completed on time and to the expected standards

Executing on the social media elements of larger marketing campaigns

Being the voice of social media channels

Day to day administration of the brand

Creation and coordination of presentations and marketing material to support the sales team and the brand

Planning and maintaining a yearly, per campaign and monthly marketing timeline

Liaising with various departments to achieve holistic marketing results

Continuous communication between management and marketing levels

Monitoring sales and customer count of online, retail, wholesale and resellers sales channels to achieve and forecast sales targets

Increasing the online presence of through Google Ads, Social media advertising and organic reach by ensuring quality content building and SEO strategy

Managing company to customer voice through customer complaints, social media and live chat channels

Managing relationships with marketing leads, advertising service providers, web support, local institutions and influencer marketers

Maintaining consistent branding and messaging across all marketing channels, including print, digital, and social media.

Representing at trade fairs

Developing and executing branding strategies for trade fairs

Reporting on marketing performance vs spend on a monthly basis

Quarterly updating the m on what happened and what's ahead

Assisting with any additional ad-hoc and miscellaneous duties, project duties or company events when required and as prescribed by Management.