National Sales Manager

SUMMARY:
Job Title: National Sales Manager
Department: Sales
Location: South Africa (National)
Employment Type: Permanent
Closing Date: 13 August 2026

About Us

Key Responsibilities

National Sales Strategy & Business Growth

• Develop and implement national sales strategies to achieve revenue, profitability, and market share objectives.
• Create and execute short, medium, and long-term sales plans aligned with business strategy.
• Identify new business opportunities, routes to market, and market expansion initiatives.
• Monitor competitor activity and market trends to maintain a competitive advantage.
• Drive customer retention and new business acquisition across all regions.

Leadership & Sales Team Management

• Lead, coach, mentor, and develop a high-performing national sales team.
• Drive a culture of accountability, performance, and continuous improvement.
• Manage recruitment, onboarding, training, succession planning, and performance management.
• Conduct quarterly regional sales reviews and strategy meetings.
• Ensure KPIs and performance agreements are implemented and achieved across all sales teams.

Commercial & Financial Management

• Develop annual sales budgets and volume forecasts.
• Monitor sales performance, profitability, and margins against budget.
• Analyse pricing strategies, market trends, and commercial opportunities.
• Manage departmental expenditure and ensure effective budget control.
• Conduct P&L analysis and provide recommendations to improve profitability.
• Evaluate product performance and recommend product range improvements and rationalisation.

Customer & Stakeholder Management

• Build and maintain strategic relationships with key customers, distributors, and stakeholders.
• Act as a brand ambassador and represent the business at exhibitions, trade shows, and customer engagements.
• Manage key account relationships and support commercial negotiations.
• Act as the escalation point for customer concerns and ensure effective resolution.

Sales Operations & Performance

• Monitor national sales activities and ensure execution of business plans.
• Prepare monthly forecasts and sales performance reports.
• Support marketing initiatives and new product development projects.
• Review pricing structures and agency commission agreements.
• Ensure sales teams execute promotional activities and commercial initiatives effectively.

Cross-functional Collaboration

• Work closely with Marketing, Finance, Logistics, Operations, and Key Account teams.
• Support annual budgeting and forecasting processes.
• Liaise with manufacturing facilities and regional management to ensure alignment between operations and sales objectives.
• Drive collaboration across departments to achieve business goals.

Minimum Requirements

• Grade 12 (Matric).
• University Degree in Sales, Marketing, Commerce, Business Management, or a related field.
• Minimum 8 years' management experience in a senior sales leadership role.
• Proven experience within the FMCG sector is essential.
• Strong commercial and financial acumen.
• Experience with P&L formulation and financial analysis.
• Advanced Microsoft Office proficiency with strong Excel skills.
• Excellent leadership, coaching, and people management abilities.
• Outstanding organisational and time management skills.
• Strong negotiation, presentation, and communication skills.
• Ability to work under pressure and meet demanding deadlines.
• Valid driver's licence and willingness to travel nationally.

Skills & Competencies

• National Sales Management
• FMCG Sales Leadership
• Business Development
• Strategic Sales Planning
• Commercial Acumen
• Budget & Financial Management
• P&L Analysis
• Forecasting & Sales Analytics
• Key Account Management
• Customer Relationship Management
• Market Analysis
• Product Portfolio Management
• Leadership & Team Development
• Negotiation Skills
• Presentation Skills
• Communication & Stakeholder Management
• Decision Making
• Strategic Thinking
• Problem Solving

What is on Offer

• Competitive market-related remuneration package.
• Executive leadership opportunity within a leading FMCG organisation.
• Opportunity to influence national sales strategy and business growth.
• Exposure to executive-level decision-making and strategic projects.
• Career growth within a high-performance environment.

How to Apply

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