OEM - Head of Strategic Marketing EE Vacancy - Centurion

SUMMARY:
Report to: CEO
 
Remuneration: R1.8M per annum + cell allowance R1000 p/m + Car allowance R8000 p/m + Bonus 20% of CTC + Travel covered by company + Medical Aid 50/50 (Discovery) + Provident fund 70% company / 30% employee
 
Note: EE Vacancy
 
Purpose Of The Job:
 
Our client is looking for an experienced Head of Marketing to join their team. They are looking for a well-rounded Marketing professional from B2C and B2B within automotive space. The key expectation from the role is to provide vision and direction for achieving the desired objectives in South Africa. The person should be able to provide strategic and tactical marketing (market penetration, segmentation, and commercialization and launches) to enhance brand equity, the OEM and its products. This individual must be a thought leader who performs independently and has demonstrated the ability to effectively interact and influence all levels of organizations (brands Dealers and Customer including the CEO and other DHs of the company. This individual will collaborate with the business development and commercial sales teams and will interact globally.

POSITION INFO:
Responsibilities:
Strategic Alignment:

• Collaborate closely with the Product and Strategy team to develop Long Range Plans (LRPs)
• These plans should outline our marketing strategies, objectives, Product Introduction and successful launches, Brand Equity, and tactics over the next 3-5 years
• Leverage insights and deliverables to build our marketing approach
• Understand market dynamics, customer preferences, and emerging trends for vital strategic directions with the highest focus on significantly outgrowing Industry growth rate

• As custodians of the brand, Marketing should reinforce our brand identity across all touchpoints with consistent messaging, visual elements, and brand voice
• Building upon CVPs across model lineups and attaining the desired saliency, recall and board affinity
• Develop brand guidelines that empower our teams to communicate effectively while maintaining brand integrity

• Marketing owns the process of customer insight, developing insights from deep customer connections and research into customer feedback, market research, and performance data
• Converting insights into winning propositions and direction
• Conducting mystery shopping to evaluate the robustness of our sales pitch, customer treatment during test drives, and the overall dealership experience
• Collaborate with Sales and After-Sales teams to address gaps and elevate customer experience

• Explore collaborations with external partners, influencers, and industry players
• These partnerships amplify our reach and enhance brand affinity
• Identify critical events, sponsorships, and community initiatives that align with our brand values

• Marketing is crucial in supporting different aspects of the brand

• Employee Value Proposition (EVP): Collaborate with HR to support them in enhancing our EVP
• A strong EVP attracts and retains top talent, reinforcing our brand as an employer of choice

• Work closely with After-Sales to support them in enhancing and nurturing brand loyalty among existing customers
• Strengthening this relationship contributes to long-term success
• Craft, implement and monitor strategies for all Marketing agencies, including Digital, Advertising, Communications (PR) and Creative
• To track the brand equity through independent agency to understand” Brand” in a nutshell from the customer perspective
• This shall help to improve/modify the brand communication to the market to achieve the desired brand positioning
• To improve volumes and market share of the brand by organizing BTL/ATL activities
• This leads to creation of brand awareness, walk-ins and highlights product advantages
• New variants development by understanding the competitor product analysis, competition tracking and market analysis

• 3-5 years in a current relevant senior position with experience in Sales & Marketing handling
• Experience of leading the function is a plus
• Exposure to customer care and product development is another plus
• Must Have: Bachelor’s degree in marketing, engineering or related field
• Good to have: MBA desirable
• Strategic marketing leader
• Full spectrum marketing experience: Traditional Marketing and Modern Marketing
• Category / business ownership mindset
• Consumer insight driven
• South African market awareness
• Sales grounding
• Experience running successful marketing campaigns
• Exposure in managing CRM
• Very strong experience of digital marketing
• Understanding of the Automotive industry
• Channel /Network development
• Strong understanding of Digital marketing
• Experience with CRM software and DMS (dealer management system)
• Solid knowledge of web analytics and Google Ad words
• People management, Interpersonal Skills, Strategic thinking
• Creative thinking, execution excellence
• Strong analytical and multi-tasking skills
• Demonstrated influencing skills
• Leadership skills with the ability to set and prioritize goals
• Collaborative – works across product, sales, finance, aftersales, dealers
• Agile – fast-paced mindset, embraces modern marketing and change
• Bold (Goal-driven) – impatient, ambitious, not comfortable “sitting still”

• Sales Teams
• Logistics Team
• Aftersales Team
• Product & Finance teams
• HR Team

• Vendors
• Dealerships
• Advertising
• IO Support functions agencies