On-Trade Sales Executive - Cape Town (Southern Suburbs & West Coast Territory)

SUMMARY:
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POSITION INFO:

An established and premium FMCG brand is looking for a driven and well-connected On-Trade Sales Executive to take ownership of a key Cape Town territory.

This is a field-based role suited to someone who understands the on-trade environment and knows how to build strong relationships across bars, restaurants, and hospitality venues. You’ll be responsible for driving sales, increasing brand visibility, and executing impactful in-venue activations.

Territory Coverage:
Southern Suburbs (Rondebosch through to Simon’s Town) and West Coast (Observatory, Century City through to Melkbosstrand)

Key Responsibilities

• Drive sales growth and increase market share within the on-trade channel
• Build, manage, and grow relationships with key accounts
• Identify and unlock new business opportunities within your territory
• Increase brand visibility, placements, and menu listings
• Negotiate pouring rights and in-venue agreements
• Plan and execute promotions, activations, and campaigns
• Monitor competitor activity and respond proactively
• Manage assets within accounts and ensure brand standards are upheld
• Analyse sales performance and track key KPIs

Minimum Requirements

• Minimum 3 years’ FMCG sales experience
• Strong on-trade exposure (bars, restaurants, hotels, nightlife venues)
• Experience within the liquor or premium brands space highly advantageous
• Proven track record in field sales and relationship management
• Valid driver’s licence and own reliable vehicle
• Willingness to travel daily within the territory

What We’re Looking For

• Strong understanding of the Cape Town on-trade market
• Existing relationships within the hospitality industry (advantageous)
• Confident negotiator with a commercial mindset
• Able to work independently and manage a territory effectively
• Comfortable with reporting, planning, and performance tracking
• Professional, well-presented, and a strong brand ambassador

Behavioural Fit

• High energy, resilient, and self-motivated
• Results-driven with a proactive approach
• Highly organised with strong attention to detail
• Disciplined and accountable in a field-based role
• Flexible and willing to work evenings and weekends when required

Important Note

This role requires strong on-trade experience. Candidates without exposure to bars, restaurants, or hospitality environments will not be considered.

Why This Role

• Opportunity to work within a premium, fast-moving brand environment
• High-impact, relationship-driven role
• Autonomy to manage and grow your own territory