Online Campaign Specialist

JOB SUMMARY:
Our Client, a company with a focus on Gaming Software Architecture, Solutions, Media/Marketing and Online campaigns is currently on the market for a well rounded and multi skilled Online Campaign Specialist to join their growing team


Responsibilities/Key Performance Areas:

• Preparing, managing and administering the marketing budget in collaboration with the Senior Product Manager
• Growing sales and establishing brand awareness with customers through market penetration of exciting and expanded game portfolios and higher percentage of guaranteed pay-outs
• Media buying, a process used in paid marketing efforts. The goal is to identify and purchase ad space on channels that are relevant to the target audience at the optimal time, for the least amount of money. This a process relevant to both traditional marketing channels (television, radio, print) and digital channels (websites, social media, streaming). Done effectively, this may help achieve maximum exposure among target market for the least amount of spend.
•     Oversee the media buying process, with input from the media planning team
•     Execute the actual purchase of the advertisement space
•     Negotiate with the sites, networks, and other channels where ads need to appear on
•     Ensure correct purchasing on placements, at the correct times, for the correct duration, all within strict budgets
•     Use marketing performance tools to track key performance metrics and deliveries to ensure the ad is placed in accordance with the agreement and that it is meeting campaign goals

• The On-line campaign specialist would be responsible for the support of marketing programs including channel support tactics, as well as all other E-Commerce activities to achieve company objectives
• To help manage the majority of the administrative tasks as well as provide the necessary day-to-day and project support to all team members
• Managing all marketing related campaigns across digital platforms
• To promote superior customer engagement and intimacy, website traffic and sales by strategically utilizing all aspects of the social media marketing roadmap. This is achieved through optimizing content so that it is engaging on social media channels and by promoting the brands by also providing support to current and prospective players

• Advanced Excel skills are a must as is the ability to manage and manipulate large data sets and tables- Skills and experience turning disparate data sets into cohesive integrated reports with clear and compelling data visualization
• Ability to draw deep insights out of data and communicate findings in clear and concise terms to and uncover the "whys" as well as the whats
• Strong analytical, problem solving, and decision-making skills
• Ability to work under pressure and deadlines
• Outstanding communication, interpersonal, and problem- Strong multi-tasking and attention to detail
• Problem solving skills

JOB DESCRIPTION:

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