Online Marketing Analytics Specialist

SUMMARY:
Our client in the Casino industry is currently looking for an Online Marketing Analytics Specialist, in Cape Town.

POSITION INFO:

• To analyse and interpret business data using data mining techniques to understand customer behaviour and make recommendations for marketing and product enhancements.
• Understand the company’s Marketing strategy and design business intelligence reporting to support decision-making and achievement of business results.
• Create and apply data management solutions, tools and processes that are relevant and provide business intelligence and insights to ensure the data adds value to the operations and that the business remains relevant and competitive.
• Design reporting mechanisms which provide timely insight into marketing and customer trends such as market segmentation, customer preferences and special event performance.
• Report on Online Marketing campaign performance and challenges to maximise results.
• Present recommendations to guide future business direction including working with the Marketing Team and other strategic operational teams about campaigns, promotions, customer demographics behavioural trends, etc.
• Oversee the collection of data from data warehouse and various business systems as well as the data analyses relative to Marketing areas e.g. determine effectiveness and participation levels of customers in a gaming promotion.
• Benchmark performance statistics against competitor offerings and performance insights and make recommendations to optimise results.
• Maintain confidential information and protect business data by keeping information confidential.
• Conduct impact analysis and ROI of all promotions, events, and campaigns.
• Prepare thoughtful and timely analysis of marketing performance including:
• Online, e-mail, social media channels and marketing campaigns.
• Through BI solutions track changes in customer behaviours and preferences and identify correlations and trends to products etc.
• Design and execute Marketing effectiveness measurements, such as conversion rates, active database, visitor trends and measurement against appropriate benchmarks player spend relative to revenue stats.
• Integrate Marketing analysis with other analytical output and benchmark performance across various marketing channels.
• Analyse customer acquisition and retention rates, within various markets and regions to determine the strengths, weaknesses, and uniqueness of each.
• Based on the information collected recommend appropriate customer interaction experiences, tools, channels
• Submit data sets and related reports to the various stakeholders on a regular and ad-hoc basis.

• B Degree (IT and/or statistics or related work experience will be considered)
• At least 8 years of experience in Business intelligence, Marketing Analytics, and Customer experience.
• Demonstrable experience in the use of Marketing systems, marketing business operations and processes.
• Demonstrable experience in loyalty programmes, digital marketing, direct marketing, promotions, and comp strategies.
• Extensive experience in the online betting and gaming industry is highly advantageous with experience in the casino industry necessary.
• Key Gaming Licence (NGB)
• May be required to work extended hours (including public holidays and weekends)
• The ability to handle pressure and deadlines well.