PPC Head

SUMMARY:
-

POSITION INFO:

WHO ARE WE:

A growing Australian based agency that’s been pushing the boundaries of technology within the medical industry, 

WHO ARE WE LOOKING FOR: 

A responsive, thorough, results-driven, and proactive PPC (Pay-Per-Click) Head who will lead our PPC Team to ensure campaign success. We need a committed team-player who can extend managing some of the agencies’ key accounts when needed.

WHAT WILL YOU DO: 

PPC Strategy and Updates

• Stay up to date with the latest PPC and digital marketing latest trends and best practices and train the team on the latest PPC techniques
• Update the clients on the recent Google updates (please check it monthly)
• Plan, develop and implement our PPC strategy for the new accounts and review the plan every 2 months

PPC Audit

• Perform the monthly PPC audit and present the findings to the client and work with PPC specialists, web developer to get the fixes done. The KPIs we look at are;
• Number of Conversions
• Cost Per Acquisition
• Click Through Rate
• Cost Per Click
• Impression Share
• Budget Limitation or not
• Regularly perform keyword check (weekly) for the main keywords to see if the ads are visible on page 1 or not, ideally to be in top 4.

Ads Copy & Landing Page Production

Work with PPC specialist and UX Specialist and Web Developer to produce exceptional ads copies and landing pages for the client accounts.

• Produce ads copies with PPC specialist (check our Google Ads and Facebook Ads SOP for the ads writing guidelines)
• Produce landing pages based on the agreed package and the client ads budget, please refer to Content Writing SOP for landing page structure and copy
• Check content written by our writers or images prepared by our graphic designer for the landing pages

Web Development Support

• Work with the developer to implement the changes as part of the PPC optimization or the client’ request.
• Monitor key landing page performance: loading time, users time spend, bounce rate, and other KPIs and propose actions to improve it

Reporting & Client Management

• Ensure our agency’s 4 core qualities (Responsive – Thorough – Results Driven-Proactive) are reflected in every pieces of communications you deliver to the client and team members (reports, emails, and others)
• Send weekly PPC updates to the client; regarding 4 key KPIs:
• Conversions
• Cost Per Acquisition
• Ads Visibility
• Ads Spend
• Review PPC monthly reports prepared by PPC specialist and send to Account Manager to review before sending out the to the client.

WHAT DO YOU NEED: 

• Proven experience in paid search, especially Google Ads
• Minimum seven (7) years pay-per-click experience
• Experience in landing page optimization, conversion tracking
• Excellent ad copy writing skills
• Knowledge and experience in ads A/B or Split Testing
• Working knowledge on Google Search Ads, Google Shopping Ads, Google Display Ads; YouTube and Bing ads will be a plus!
• Ability to compile and analyze ads data and metrics and make decisions regarding campaign directions.
• Excellent attention to detail
• Proficient in English for both verbal and written (for monthly reports client meetings, if needed)
• Strong analytical skills
• Ability to work independently and within the team environment.

You can expect:

• Competitive salary
• 100% remote – work anywhere
• Flexible paid vacation days
• Birthday Leave, Volunteer Leave, Ten (10) Paid National Holidays
• International Connections
• Other Fun Perks

NB! This job is now closed. You can apply for other jobs by uploading your CV.