PR and Communications Manager

SUMMARY:
Imagine the challenge and fulfilment for an experienced PR and Communications Manager to join an NGO with over 51 years of life-saving history, recruiting ethnically diverse stem cell donors across seven countries and facilitating over 100,000 transplants with a registry exceeding 11 million donors.

POSITION INFO:
The purpose of the role is to maintain, enhance and analyse their presence across social media and other digital channels. To recruit potential donors, inform the public of the need for monetary donations and encourage people to volunteer, through the organisation’s social media channels

You will form an integral part of the communications team whose function it is to enhance the brand locally, raise awareness, influence opinions, motivate blood stem cell donor registration, and support financial contributions, while also informing and engaging registered donors, supporting other departments, managing digital activities, and coordinating with the global corporate communications team for consistent global initiatives and guidelines.

Key Responsibilities:
Project management:

• Plan and implement effective Communications, PR and Marketing strategies and implementation plans that are aligned with the organisation’s overall strategies.
• Ensure that campaigns are within budget.
• Co-ordination of new and existing stakeholders who are relevant to the CC department.

• Excellent media and influencer relations and contacts in order to develop and guide media strategies. Manage media enquiries and arrange interviews, source quotes and commentary on behalf of the organisation.
• Push media placements and pitch stories; create on-brand marketing communication and correspondence.
• Source and manage speaking opportunities for the organisation.
• Respond to time sensitive communications deliverables working swiftly to support the management team.
• Support social media and inform the content strategy.
• Create positive coverage for the organisation across national and international media platforms.
• Finding and managing relevant advertising opportunities that are in line with the organisations objectives.

• Ensure that weekly status meetings are held, and manage with creative and media agencies. Brief and manage campaigns and projects and ensure deadlines are met.
• Ensure messaging aligns with the organisation’s strategies.

• Analyse campaign results and report back on the success/nuances of campaigns.
• Develop insights and optimise work for best results.
• Monthly reporting of PR and campaign results.

• Experience in writing press releases/blogs; proofing and writing copy for social media and other campaign content. Engage with and assist other departments with shaping content and assisting where necessary.
• Engage with global staff, and stakeholders to develop storytelling and content.
• Write clear briefs to external service providers and manage the development of campaign content.

• Work closely with the corporate communications director to develop and drive integrated campaigns across digital, ATL and through PR.

• Qualified to degree level (ideally digital marketing related) and at least five years of demonstrable experience in social media management, monitoring, and responses, in a similar role. Experience in the non-profit sector would be advantageous.
• Propensity to learn new applications quickly and to a high level of competence
• Excellent written communications skills, with demonstrable experience in writing social media content and reviewing content drafted by others.
• Sensitivity and empathy in liaising with patients and their families, for example, when, drafting social media posts and answering post questions/private messages.
• Ability to plan well, work to deadlines, prioritise tasks, cope with pressure at times and work on own initiative.
• A proactive, flexible, and friendly manner with an ability to build strong, mutually respectful relationships with internal colleagues and external partners, as well as good team-working skills.
• Keen attention to detail.
• Good knowledge of the Microsoft Office suite is essential and experience in Photoshop an advantage.
• Solutions-focused - able to find quick and sensible solutions to problems.
• Someone with their finger on the pulse in terms of what is happening in terms of trends, events, competitors, influencers, and more.
• Multicultural, curious, and passionate about South Africans and culture.
• Willingness to travel on occasion.
• Able to identify media angles and media opportunities.
• Creative with the ability to come up with tactical and strategic ideas

NB! This job is now closed. You can apply for other jobs by uploading your CV.