Paid Media Specialist

Recruiter:

Communicate Recruitment

Job Ref:

CTD000415/PKN

Date posted:

Friday, April 10, 2026

Location:

Cape Town, South Africa

SUMMARY:
An established digital business is looking for a performanceâfocused Paid Media Specialist to manage and scale paid advertising across multiple platforms. This role is ideal for someone who enjoys working handsâon with data, testing, optimisation, and measurable results.
You’ll be responsible for planning, running, and refining paid campaigns across search and social, working closely with creative teams to ensure campaigns are both effective and well aligned.

POSITION INFO:

What You'll Be Responsible For:
Owning paid media campaigns across platforms such as Google, Meta, LinkedIn, and TikTok
Continuously improving campaign performance across key metrics including CTR, CPA, CPC, and ROAS
Managing and pacing budgets to ensure spend efficiency and maximum return
Testing and optimising ads, audiences, and landing pages through structured experimentation
Producing clear and meaningful performance insights for internal stakeholders
Staying on top of platform changes, new features, and paid media best practices
Partnering with creatives and content teams to ensure messaging consistency and impact

What We're Looking For:
2–5+ years’ experience managing paid digital campaigns
Strong working knowledge of Google Ads, Meta Ads, and LinkedIn Campaign Manager
Practical experience using GA4, Google Tag Manager, and data visualisation tools
Solid understanding of conversion tracking, attribution, and measurement frameworks
Excellent attention to detail, strong time management, and resilience under pressure

Let us assist you with your Digital career!

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