Paid Media Specialist

Recruiter:

Communicate Recruitment

Job Ref:

CTD000456/PKN

Date posted:

Monday, May 11, 2026

Location:

Cape Town, South Africa

SUMMARY:
A data-led organisation with a strong digital footprint is seeking a Senior Performance Marketing Specialist to manage and optimise paid media activity across multiple platforms. This role is suited to a hands-on marketer who takes pride in precision, thrives on testing and optimisation, and enjoys turning complex data into measurable growth.
You’ll have end-to-end responsibility for paid campaigns, working closely with creative and content teams while maintaining clear ownership of performance, budgets, and reporting.

POSITION INFO:

Key Responsibilities
Build, launch, and continuously refine paid advertising campaigns across a range of digital channels
Actively manage spend and pacing to maximise performance against agreed targets
Analyse campaign data to identify trends, gaps, and optimisation opportunities
Drive improvements across efficiency and conversion metrics through structured testing
Test creative variations, messaging, audiences, and landing pages to improve outcomes
Deliver regular performance updates with clear insights and actionable recommendations
Partner with internal teams to ensure paid activity aligns with broader marketing goals
Stay informed on platform developments, emerging features, and industry best practice

Experience & Skills Required
2–5+ years’ experience working in paid media or performance marketing
Strong hands-on experience across major paid advertising platforms
Proven ability to work confidently with analytics, tracking, and reporting tools
Solid understanding of attribution, conversion tracking, and performance measurement
Ability to manage multiple campaigns and deadlines at once
High attention to detail with a strong analytical mindset

Personal Attributes
Comfortable working independently with full accountability for results
Confident managing budgets and performance targets
Naturally curious and optimisation-focused
Able to work at pace without sacrificing accuracy
Collaborative in approach, while taking full ownership of delivery

Let us assist you with your Digital career!

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