Paid Media Specialist

Recruiter:

Communicate Recruitment

Job Ref:

CTD000456/PKN

Date posted:

Monday, May 11, 2026

Location:

Cape Town, South Africa

SUMMARY:
A data-led organisation with a strong digital footprint is seeking a Senior Performance Marketing Specialist to manage and optimise paid media activity across multiple platforms. This role is suited to a hands-on marketer who takes pride in precision, thrives on testing and optimisation, and enjoys turning complex data into measurable growth.
You’ll have end-to-end responsibility for paid campaigns, working closely with creative and content teams while maintaining clear ownership of performance, budgets, and reporting.

POSITION INFO:
Key Responsibilities Build, launch, and continuously refine paid advertising campaigns across a range of digital channels Actively manage spend and pacing to maximise performance against agreed targets Analyse campaign data to identify trends, gaps, and optimisation opportunities Drive improvements across efficiency and conversion metrics through structured testing Test creative variations, messaging, audiences, and landing pages to improve outcomes Deliver regular performance updates with clear insights and actionable recommendations Partner with internal teams to ensure paid activity aligns with broader marketing goals Stay informed on platform developments, emerging features, and industry best practice Experience & Skills Required 2-5+ years' experience working in paid media or performance marketing Strong hands-on experience across major paid advertising platforms Proven ability to work confidently with analytics, tracking, and reporting tools Solid understanding of attribution, conversion tracking, and performance measurement Ability to manage multiple campaigns and deadlines at once High attention to detail with a strong analytical mindset Personal Attributes Comfortable working independently with full accountability for results Confident managing budgets and performance targets Naturally curious and optimisation-focused Able to work at pace without sacrificing accuracy Collaborative in approach, while taking full ownership of delivery Let us assist you with your Digital career!

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