Paid Media Specialist

 

Recruiter:

Initiate International

Job Ref:

4116693237

Date posted:

Wednesday, August 17, 2022

Location:

Johannesburg, South Africa


JOB SUMMARY:
-

JOB DESCRIPTION:

A leading lottery and betting website that is devoted to the world of online gaming has an exciting career opportunity for a Paid Media Specialist to join their team in Johannesburg. If you have advanced experience in analytics and are a specialist in ads platforms, this job could be perfect for you!

Your key job responsibilities as the Paid Media Specialist in Johannesburg will include:

  • Build high converting landing pages (come up with the idea content, images for the landing pages and work the team to build landing pages)
  • Oversee the all the account performances and work with the marketing team to implement the changes
  • Know the best strategies and tactics in maintaining good CTR, high ad position (top 3) and good conversion results
  • Conversion tracking and optimization; knows Google Tag Manager, Event tracking and Facebook advertising
  • Responsible for the execution, performance and reporting of the paid social campaigns for the company across multiple platforms
  • Providing ongoing actionable insights into campaign performance to relevant stakeholders
  • Overseeing and managing the overall budget for paid media
  • Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
  • Be the paid social expert for the company on campaign performance and optimisation providing insights into the best strategies and tactics to achieve business objectives
  • Work with the data and the analytics team to provide dashboards and analytical insights to the client

Requirements for this Paid Media Specialist job in Johannesburg:

  • Must have extensive experience in a similar role
  • iGaming experience will be highly advantageous
  • Must have advanced experience in analytics and advanced tracking
  • Must be able to set up and manage paid campaigns across different platforms
  • Specialist in ads platforms: Google Ads, Facebook Ads, Display Advertising, Remarketing Advertising, Video advertising, Google Dynamic Search Ads, Google Remarketing List Ads, Bing Ads
  • Organised and able to work in a fast paced environment
  • Must have general SEO knowledge

If you meet the above requirements for this Paid Media Specialist job in Johannesburg, we would like to hear from you!

 


 

 

 

Similar jobs you might be interested in:

Paid Media Specialist (Google)
Location: Johannesburg
Salary:
We’re looking for an experienced paid media specialist to take ownership of high‑value search advertising portfolios and deliver consistent, performance‑driven results for a diverse range of clients. This role suits someone who enjoys combining analytical thinking with creative execution and who is confident managing performance conversations with stakeholders.You’ll work in a fast...
7 days ago


Paid Media Specialist (Search)
Location: Johannesburg
Salary:
An established, fast-growing digital-first business operating across multiple international markets is looking for a paid media specialist to join its performance marketing team.This role is ideal for someone who thrives in a high-energy, results-driven environment, enjoys testing and optimisation, and wants hands-on exposure to paid search strategies at scale. You’ll be working alongside ex...
15 days ago


Paid Media Specialist (Remote) - PPC, Programmatic & SEO
Location: Johannesburg
Salary:
We are looking for a results‑driven paid media specialist to join our fast‑growing digital team. This is a fully remote role suited for someone who thrives in a data‑driven environment, enjoys problem‑solving, and is passionate about building high‑performing digital campaigns across multiple platforms.If you have strong PPC experience, solid programmatic knowledge, and a keen interest in...
22 days ago


Paid Media Specialist
Location: Johannesburg
Salary:
We are looking for someone to move the paid media function from agency in house The ideal candidate will be responsible for managing websites, online stores, and digital campaigns to maximize business growth.
22 days ago


Senior Search Specialist: Paid Media & Client Performance
Location: Johannesburg
Salary:
We're seeking a detail-obsessed paid media specialist to manage premium search portfolios
6 days ago


Senior Search Specialist: Paid Media & Client Performance
Location: Johannesburg
Salary:
We're seeking a detail-obsessed paid media specialist to manage premium search portfolios
7 days ago


Senior Paid Media Campaign Lead
Location: Johannesburg
Salary:
An established digital advertising organisation operating across multiple markets is looking to appoint a Senior paid media Campaign Lead to strengthen its performance marketing function.This role is suited to a hands‑on paid media specialist who enjoys full ownership of campaigns — from strategy and build through to optimisation and reporting. You’ll work in a results-driven, remote...
21 days ago


Paid Media Coordinator
Location: Johannesburg
Salary: R15 000 Monthly
A growing ecommerce company is looking for a paid media Coordinator to join their Marketing team in Bryanston. This is an in-office role with hybrid flexibility after probation.The paid media Coordinator is the guardian of the company’s digital presence. You’ll ensure the brand is visible wherever potential customers are searching—on search engines, social feeds, or AI tools&mdas...
23 days ago


Digital Marketing Specialist
Location: Sandton
Salary: Monthly
We are looking for a results-driven Digital Marketing specialist who lives and breathes performance marketing. This role requires someone highly experienced in planning, launching, managing, and optimising digital campaigns across all major platforms. The ideal candidate is analytical, creative, commercially minded, and confident running paid campaigns on Google and across social media platforms t...
Today


PPC Specialist
Location: Johannesburg
Salary:
We’re looking for a highly driven Performance Marketing specialist who thrives in results-led environments and knows how to turn paid media spend into measurable revenue. This role is ideal for someone who is commercially minded, hands-on, and deeply committed to optimising campaigns based on real business outcomes, not vanity metrics.You’ll take ownership of paid advertising initiativ...
7 days ago


Create a free job alert for Paid Media Specialist in Johannesburg

Enter your email address below and we will email you similar jobs when they become available:

You can cancel at any time. We will not spam you.
By giving us your email address your agree to our Terms and Conditions