Paid Media Specialist

A leading lottery and betting website that is devoted to the world of online gaming has an exciting career opportunity for a Paid Media Specialist to join their team in Johannesburg. If you have advanced experience in analytics and are a specialist in ads platforms, this job could be perfect for you!

Your key job responsibilities as the Paid Media Specialist in Johannesburg will include:

• Build high converting landing pages (come up with the idea content, images for the landing pages and work the team to build landing pages)
• Oversee the all the account performances and work with the marketing team to implement the changes
• Know the best strategies and tactics in maintaining good CTR, high ad position (top 3) and good conversion results
• Conversion tracking and optimization; knows Google Tag Manager, Event tracking and Facebook advertising
• Responsible for the execution, performance and reporting of the paid social campaigns for the company across multiple platforms
• Providing ongoing actionable insights into campaign performance to relevant stakeholders
• Overseeing and managing the overall budget for paid media
• Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
• Be the paid social expert for the company on campaign performance and optimisation providing insights into the best strategies and tactics to achieve business objectives
• Work with the data and the analytics team to provide dashboards and analytical insights to the client

Requirements for this Paid Media Specialist job in Johannesburg:

• Must have extensive experience in a similar role
• iGaming experience will be highly advantageous
• Must have advanced experience in analytics and advanced tracking
• Must be able to set up and manage paid campaigns across different platforms
• Specialist in ads platforms: Google Ads, Facebook Ads, Display Advertising, Remarketing Advertising, Video advertising, Google Dynamic Search Ads, Google Remarketing List Ads, Bing Ads
• Organised and able to work in a fast paced environment
• Must have general SEO knowledge

If you meet the above requirements for this Paid Media Specialist job in Johannesburg, we would like to hear from you!