Paid Social Media Specialist

SUMMARY:

A marketing and advertising company in Illovo, Sandton is currently looking to employ a vibrant Paid Social Media Specialist. This individual will be required to manage the budgets, campaigns and organic efforts of clients who are utilizing one of the department’s services which can include but is not limited to:

• Social media paid advertising
• Daily campaign budget management
• Creation and optimization of advertising
• Paid Media Reporting

POSITION INFO:

Duties:

• In-depth understanding of all elements involved in Social Media advertising such as, but not limited to Social media tracking parameters (Pixel’s & Audience Tags) budget planning, advertising objective planning, bidding strategies, conversions and audience building. He/she will need to provide recommendations and execute strategies for account performance opportunities, campaign structuring, targeting, locations, CPA, CPC, ad formats, bid strategies, and other facets of social media advertising in accordance with client goals. This applies to, but is not limited to the following Social Media advertising platforms:
• Facebook Business Manager
• LinkedIn Campaign Manager
• Twitter Advertising Interface
• Instagram
• Involvement in the formulation of the paid media strategy for clients that make up part of their client allocation
• Campaign performance of client campaigns needs to be satisfactory, with client key goals and objectives being met
• Responsible to ensure that all client budgets are spent effectively and accurately, in line with SLAs
• Monitor and administer social media reports and key reporting tools and point out key areas of importance in accordance client goals (e.g. Facebook & Instagram Analytics). This would include strategic recommendations and following up on implementation

Requirements:

• Related Degree / Diploma in digital marketing, advertising and/or sales
• Goggle Certification, Facebook Blueprint Certification, Twitter Flight School Certification, LinkedIn Ads Certification
• A minimum of 3 - 5 years relevant experience in a similar role
• Sound understanding of digital platforms and best practices
• Solid understanding of B2B & B2C Marketing Strategies
• Solid knowledge and use of Hootsuite, SEO, Google Suites
• Creative and Analytical
• Excellent Time management skills
• Problem solving and Decision-making skills
• Interpersonal skills
• Excellent Communication skills - both written and verbal
• Presentation skills
• Able to work under pressure

NB! This job is now closed. You can apply for other jobs by uploading your CV.