Paid Social Media Specialist

Recruiter:

Tradam Solutions

Job Ref:

JHB000030/LN

Date posted:

Tuesday, September 28, 2021

Location:

Johannesburg, South Africa

SUMMARY:

A marketing and advertising company in Illovo, Sandton is currently looking to employ a vibrant Paid Social Media Specialist. This individual will be required to manage the budgets, campaigns and organic efforts of clients who are utilizing one of the department’s services which can include but is not limited to:

Social media paid advertising
Daily campaign budget management
Creation and optimization of advertising
Paid Media Reporting

POSITION INFO:

Duties:

In-depth understanding of all elements involved in Social Media advertising such as, but not limited to Social media tracking parameters (Pixel’s & Audience Tags) budget planning, advertising objective planning, bidding strategies, conversions and audience building. He/she will need to provide recommendations and execute strategies for account performance opportunities, campaign structuring, targeting, locations, CPA, CPC, ad formats, bid strategies, and other facets of social media advertising in accordance with client goals. This applies to, but is not limited to the following Social Media advertising platforms:
Facebook Business Manager
LinkedIn Campaign Manager
Twitter Advertising Interface
Instagram
Involvement in the formulation of the paid media strategy for clients that make up part of their client allocation
Campaign performance of client campaigns needs to be satisfactory, with client key goals and objectives being met
Responsible to ensure that all client budgets are spent effectively and accurately, in line with SLAs
Monitor and administer social media reports and key reporting tools and point out key areas of importance in accordance client goals (e.g. Facebook & Instagram Analytics). This would include strategic recommendations and following up on implementation

Requirements:

Related Degree / Diploma in digital marketing, advertising and/or sales
Goggle Certification, Facebook Blueprint Certification, Twitter Flight School Certification, LinkedIn Ads Certification
A minimum of 3 - 5 years relevant experience in a similar role
Sound understanding of digital platforms and best practices
Solid understanding of B2B & B2C Marketing Strategies
Solid knowledge and use of Hootsuite, SEO, Google Suites
Creative and Analytical
Excellent Time management skills
Problem solving and Decision-making skills
Interpersonal skills
Excellent Communication skills - both written and verbal
Presentation skills
Able to work under pressure

NB! This job is now closed. You can apply for other jobs by uploading your CV.

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