SUMMARY:
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POSITION INFO:
WHO ARE WE A market-leading mobility business with a strong digital and online booking presence. A business where digital marketing is a key commercial channel, driving customer acquisition, bookings and revenue. A team focused on innovation, customer experience, commercial growth and continuous improvement. WHO ARE WE LOOKING FOR A commercially sharp, creative and data-driven performance marketing specialist with 5+ years' experience in digital marketing, performance marketing or e-commerce. Someone who has personally managed substantial paid-media budgets, ideally several hundred thousand rand per month or more, with clear accountability for performance. Strong hands-on experience building, launching, managing and optimising campaigns across Google Ads, Meta Ads Manager, Bing and LinkedIn. Experience working directly with GA4 and Google Tag Manager, including conversion tracking, troubleshooting and product, vehicle or inventory feeds. Proven experience owning online sales or booking targets, e-commerce trading, promotions, offers and seasonal trading calendars. A strong understanding of digital acquisition messaging, offer framing, creative and calls to action across the customer journey. Experience building segmented and personalised email journeys, including abandoned basket or booking recovery and repeat-customer campaigns. Proven CRO experience, including A\/B testing, landing page optimisation and improving booking or checkout journeys with developers. Strong analytical skills, advanced Excel and the ability to report on ROAS, CPA, conversion rates, revenue and bookings. Experience validating commercial performance against internal booking, sales or CRM systems, rather than relying solely on advertising-platform reporting. A portfolio of campaigns personally conceived and delivered, with measurable outcomes. A valid driver's licence. Preferred experience: In-house or single-brand experience within e-commerce, travel, hospitality, airlines or booking-led businesses. Car rental, travel or online booking experience. Experience with booking engines, CMS platforms and product or inventory feeds. Google Ads or GA4 certification. Looker Studio, Power BI or Metabase. WHAT WILL YOU DO Own the digital channel and take full accountability for online bookings, revenue, ROAS, CPA and commercial performance. Personally manage substantial paid-media budgets, including allocation, optimisation, monthly spend reporting and performance accountability. Plan, build, launch, manage and optimise paid campaigns across Google, Meta, Bing and LinkedIn. Develop digital campaigns from customer insight and proposition through to creative briefs, messaging, channel strategy and measurement. Shape acquisition messaging, offers, landing pages and calls to action across the customer journey. Own advertising operations, including campaign infrastructure, conversion tracking, GA4, GTM and product, vehicle or inventory feeds. Manage audience strategy, retargeting and customer acquisition across platforms. Manage the website as a commercial asset, optimising landing pages, booking journeys and checkout experiences. Own the online trading calendar, planning promotions, offers and campaigns around seasonal peaks and commercial priorities. Lead a structured CRO and A\/B testing programme across advertising, landing pages and booking journeys, working with developers to implement improvements. Build and manage email and lifecycle journeys covering segmentation, personalisation, abandoned booking recovery and repeat bookings. Measure lifecycle campaign performance and identify opportunities to improve conversion and customer retention. Drive organic acquisition through SEO and work with content and web teams to align paid and organic search. Report on campaign performance, budgets, ROAS, CPA, conversion rates, revenue and bookings, reconciling platform data with internal business systems. Work closely with Marketing, Commercial Insights, developers, design, content and platform partners to drive measurable growth. Monitor competitor activity, digital trends and emerging opportunities to improve performance. WHAT DO YOU NEED 5+ years' relevant digital marketing, performance marketing or e-commerce experience. Demonstrated personal management of substantial paid-media budgets, ideally several hundred thousand rand per month or more. Proven hands-on execution across Google Ads, Meta Ads Manager, Bing and LinkedIn. Practical experience with GA4, Google Tag Manager, conversion tracking and campaign infrastructure. Experience managing online sales or booking funnels, promotions and seasonal trading. Proven experience in CRO, A\/B testing and working with developers. Experience building email lifecycle journeys, segmentation, personalisation and abandoned booking or basket recovery. Strong commercial and analytical ability, with advanced Excel skills. Ability to demonstrate measurable campaign outcomes and validate revenue and bookings against internal business data. A portfolio of campaigns personally conceived, executed and optimised, with clear results. Strong communication, ownership, commercial instinct and a test-and-learn mindset. Ability to work under pressure, manage deadlines and collaborate across teams. A valid driver's licence. Bonus: Car rental, Travel, hospitality, e-commerce or booking-led experience; Google Ads or GA4 certification; and experience with Looker Studio, Power BI or Metabase.
