Performance Marketing Specialist

Recruiter:

SA Commercial (Pty) Ltd

Job Ref:

CPT000179/GW

Date posted:

Tuesday, February 17, 2026

Location:

Cape Town, South Africa

SUMMARY:
Role purpose
The Performance Marketing Specialist supports the planning, execution, and optimization of paid advertising campaigns across search, performance, and industry networks. Working closely with the Campaign & Analytics Manager, this role ensures campaigns are accurately built, optimized, and reported against performance goals.

Key responsibilities

Build, launch, and manage paid campaigns across Google Ads, Bing Ads, and relevant industry platforms.
Implement campaign briefs with accurate targeting, ads, budgets, landing pages, and tracking.
Monitor campaign performance and optimise bids, budgets, targeting, and creative.
Run A/B tests on ads, audiences, and landing pages to improve results.
Maintain performance reporting, tracking, and clean campaign structure.
Collaborate with content, design, and web teams to support campaign delivery.

POSITION INFO:

Essential

1 to 3 years' experience in paid media, performance marketing, or digital marketing coordination.
Hands on experience managing Google Ads and Microsoft/Bing Ads.
Confidence working with campaign performance data and making optimization decisions.
Strong attention to detail in campaign setup, tracking, and QA.
Familiarity with UTM use, landing page flows, and basic funnel thinking.
Comfortable working across multiple campaigns at once with clear prioritization.
Strong communication skills and willingness to ask questions early.

Desirable

Experience with industry networks like Gartner Digital Markets and Hotel Tech Report.
Exposure to B2B SaaS paid media or lead gen models.
Basic knowledge of GA4, HubSpot, Salesforce, Looker, or similar tools.
Experience with retargeting, ABM audience targeting, or LinkedIn Ads.
Understanding of ad creative best practices and conversion rate optimization.

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