Pharmaceutical Brand Manager

SUMMARY:
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POSITION INFO:

Job Title:  Pharmaceutical Brand Manager

Location:  Parktown, Johannesburg 

Salary Package:  R 80 000.00 CTC.

Duties and Responsibilities:

• Champion opportunities to consistently improve the “Brand” experience
• Drive customer retention, and switch from competitor brands
• Map the customer journey and identify opportunities to proactively intervene on the client’s behalf
• Guide team in effective resolution of customer and brand-related issues/queries and handle any escalations
• Develop listening points in the customer journey, define, and segment the customer base
• Develop varying strategies to address segmented customer needs based on their progress on the adoption curve, defend the existing customer base, and identify opportunities for continuous improvement
• Test new strategies for driving customer values
• Develop and implement customer experience strategies
• Reviewing and pulling insights from analytics and data
• Segmenting customers and audiences into meaningful groups
• Using insights from data to make improvements, maintain the feedback loop flow, and predict future needs and problems
• Team alignment and collaboration to deliver on customer experience objectives
• Brand blueprint / DNA ownership, and maintenance
• Effective execution of customer experience strategy:
  • Define objectives
  • Develop hypotheses
  • Establish a method of execution
  • Implement
  • Monitor and iterate based on customer experience and response
• New representative brand onboarding

Requirements:

• 3-year degree (Medical or Medically related degree / BSc)
• 3-5 years experience in managing RX/OTX brands
  • Rx = Prescription Brands (Schedule 3 and up)
  • OTX = Over the Counter (OTC) brands
• Marketing experience of these OTC brands in the Rx space to healthcare professionals
• Project management
• Agency management
• Performance monitoring, outlier diagnosis, and management
• Customer engagement and feedback to market insights
• Key Opinion Leader (KOL) management
• Excellent communication skills
• Strong problem-solving skills
• Customer experience (CX) strategies
• Clinical analytical skills
• Digital and social media marketing insights required
• Critical thinking skills and the ability to use data insights to drive marketing strategies and tactics
• Organization
• Ability to build and maintain relationships with external stakeholders and internal cross-functional team members
• Ability to adapt to a fast-paced, changing growth environment, and to work independently
• Good leadership skills
• Collaboration skills
• May be required to work overtime when requested
• Regular travel required