Product Specialist

SUMMARY:
Commercial Vehicles Experience and Automotive

POSITION INFO:

Continually benchmark of the automotive company vs competitor offerings and monitor industry developments for threats and opportunities to propose appropriate action. Management of product and customer requirement research. Development of strategic product plans to meet customer requirements (i.e., rationale, range, specification, positioning, as well as supporting pricing, volumes, and model mix planning). Implement product plans as marketing representative in cross-divisional project team meetings and Product Marketing Meetings (PMM). Development of product information bulletins for the organisation regarding all product innovations or changes. Monitoring and proactive implementation of product and model year (MY) changes, particularly the communication thereof through customer-facing channels (e.g., website, point-of-sale material). • Approval of all point-of-sale and customer-facing material in terms of product specification in text, visuals, and tables for accuracy (includes website, silent salesmen, brochures, leaflets, etc.). Provide information to allow effective product training of the dealer network, i.e. support the Dealer Training Academy in the accuracy of product training material. • Management and implementation of unique product requirements for the car rental/ government/ fleet market via cross divisional interaction. • Planning and implementation of feasibility studies, vehicle clinics and Dealer Council negotiations for the introduction of new products (incl. special editions) or product changes to the automotive company''s Commercial Vehicles range. • Planning and implementing the specifications for all models utilising the Group MBV system. • Co-ordinate and reply to product-related customer queries from the Customer Interaction Centre (CIC). • Support the Pricing and Supply Chain Analyst in the development and implementation of price indexing methodology to ensure correct price positioning and model build-up for all products relative to competitors.