Programmatic Marketing Infrastructure Specialist

SUMMARY:
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POSITION INFO:

We are seeking a highly technical and data-driven Programmatic Performance Marketing Infrastructure Specialist to lead end-to-end media infrastructure, tracking integrity, and outcome-based optimization.

This role is responsible for ensuring that digital media investments are accurately tracked, attributed, optimized, and aligned to approved business outcomes — not vanity metrics.

The successful candidate will act as the execution backbone of Vertical GTM Acceleration, integrating campaign data into backend systems and ensuring signal integrity across the full customer journey.

SCOPE OF WORK:

Programmatic Infrastructure Integration:

• Configure and manage:
  • Google Ads
  • Google Display & Video 360
  • Meta Ads Manager
• Implementation & Integration:
  • Event mapping across platforms
  • Floodlight / conversion tag deployment
  • Offline conversion uploads
  • Server-side tracking implementation
  • Webhook integrations into ingestion layers
• Ensure full funnel tracking from:
  • Close the feedback loop by feeding outcome signals back into bidding platforms
  • Impression ? Click ? Form Submit ? Verification ? Allocation ? Approved Outcome

Data Flow & Signal Integrity

• Own the accountability for data cleanliness and completeness
• Define event taxonomy
• Map campaign fields to unified data schemas
• Capture and validate consent metadata (POPIA aligned)
• Prevent duplication and signal leakage
• Monitor attribution discrepancies
• Ensure CRM-to-ad-platform signal accuracy
• Primary accountability: “Is the data clean and complete?”

Outcome-Based Optimization

• Shift performance measurement from:
  • CPC
  • CTR
• To business outcomes such as:
  • Activated SaaS accounts
  • Approved loans
  • Bound policies
  • Cost per approved outcome
• Key execution areas:
  • Align media spend to allocation performance
  • Configure offline conversion tracking in DV360
  • Feed approval signals into bidding algorithms
  • Optimize against cost per approved outcome (CPO)

GTM Acceleration Support

• For funded startups and vertical GTM initiatives:
  • Build live unit economics dashboards
  • Establish tracking frameworks
  • Integrate campaign infrastructure into backend systems
  • Monitor CAC, payback period, and LTV signals
  • Provide execution support across vertical launch initiatives
  • Support micro-segment experimentation

REQUIRED EXPERIENCE:

Critical – MUST Have:

• Minimum 5–8 years’ experience in:
  • Enterprise digital marketing systems
  • Marketing operations
  • Performance data infrastructure
  • Programmatic media buying

Technical Competencies:

• CRM-to-ad-platform signal mapping
• Hands-on experience with Google Display & Video 360
• Offline conversion tracking
• Server-side tagging implementation
• SQL (basic to intermediate)
• Strong understanding of attribution models
• Strong understanding of Floodlight tracking
• Webhooks & API integrations

Advantageous: Nice to Have:

• Experience in financial services marketing
• Experience integrating with data warehouses (Firestore, ClickHouse, Supabase)
• POPIA compliance knowledge
• Understanding of CPS / CPL models

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Data Science, Information Systems, or related field (preferred)
• Advanced certifications in Google Marketing Platform (advantageous)

COMPETENCY PROFILE:

• Comfortable working with engineering teams
• Detail-obsessed with data validation
• Highly analytical and systems-oriented
• Outcome-focused rather than metric-focused
• Strong cross-functional communicator

SUCCESS METRICS:

• Accurate and complete tracking implementation
• Clean CRM-to-ad-platform data reconciliation
• Improved cost per approved outcome
• Reduction in attribution discrepancies
• Positive ROI from outcome-based bidding