Regional Sales Manager - Wholesale

SUMMARY:

A specialist agrochemical manufacturer is seeking an experienced Regional Sales Manager to be responsible for the strategic management of the regional sales team in order to achieve annual sales and margin budgets

POSITION INFO:

Minimum requirements for the role:

• Must have a relevant tertiary qualification
• Minimum 5 years’ sales management experience within retail, with a focus on planning, budgets, forecasts and sales reporting would be required
• Must have extensive experience in servicing wholesale and FMCG customers
• Solid knowledge of performance reporting and financial/budgeting processes will be required
• Must have a valid driver’s license and be willing to travel nationally

• Setting annual sales budgets by sales agent/agencies.
• Monitoring and managing achievement of sales budget with each sales agent/agency.
• Assessing callage efficiencies for each sales agent area.
• Monitoring and managing sales team activities using Repsly tool.
• Reporting on activities to the National Sales Executive.
• Building relationships with non-key account customers.
• Ensuring business development and growth of the customer base.
• Communicating national promotions to sales staff.
• Conducting trade visits with or without sales staff and presenting reports to the National Sales Manager.
• Attending and assisting with applicable trade shows in the region.
• Preparing monthly reports on sales for the region.
• Ensuring ongoing staff development.
• Providing continuous product training of the sales team.
• Running outcomes based monthly sales meetings, with targeted objectives in line with the business strategy.
• Managing stock requirements and regional expenses within approved budget.
• Ensuring merchandising staff is aware of merchandising requirements and maintaining shelves as such.
• Ensuring adequate shelf space is allocated based on rate of sale.
• Making use of cross merchandising where applicable.
• Providing training to merchandise staff.
• Escalating merchandising complaints to relevant persons in store.
• Monitoring if complaints have been resolved.
• Ensuring PI labels are correct.
• Conducting regular store visits with RSM and Agents to inspect shelves, display, etc.

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